Smarter Account Intelligence
Data Coverage and Accuracy You Can Trust
All the data in the world is worthless if it’s not relevant to you and your business. That’s why we prioritize data quality over sheer quantity to deliver comprehensive coverage and exceptional accuracy to enhance your targeting capabilities.
Accelerate everything when you have confidence in your intel
Boost the power of your data by combining it with our B2B data, and elevate it even further with our state-of-the-art AI. It’s what we call Account Intelligence and it fuels Demandbase One™ with the richest, most reliable insight in B2B. Then we tie it to automation, so you can deliver relevance to the right accounts and the right people at every turn.
Get a crystal clear view of the B2B universe with Demandbase B2B data
Uncover the full potential of your web traffic with unmatched account identification,
B2B buyers drop clues about who they are across the digital universe, but it takes enormous depth and breadth of data — and the ability to interpret it — to match unidentified signals to accounts and interpret patterns of engagement.
- We tap into more than 1 trillion account identification signals every month across our demand-side platform (DSP), client, and partner networks.
- We run all these signals, volume and time patterns, and a massive set of proprietary IP data through super-smart AI.
- The result: the industry’s most accurate account identification.
Get the most relevant and reliable company and B2B contact data
Experience unparalleled accuracy in data validation.
- We draw data from more than 40,000 news, financial, and social sources, including trusted vendors such as Refinitiv and Equifax.
- Then we use multi-source triangulation to deliver matchless precision and scale.
- And we do one better since constantly changing data will never be 100% accurate. We provide an easy way for users to flag and correct inaccurate data, which our editorial team verifies before updating the record — typically within 48 hours or less.
Reveal hidden buyer intent
Even before cookies started to crumble, B2B buyers got pretty good at hiding. Don’t worry. We’ve learned to read the signals.
- We analyze more than 1 trillion intent signals every month — from content to ads — to evaluate buyer intent and determine which accounts are in-market for the products you sell.
- We use AI and machine learning to “read” content across the web to pull out what’s truly relevant from the noise.
- And it gets better. You can choose to amp up the signal with Bombora, G2, and TrustRadius intent. Because when it comes to intent, more is always better.
Tap into rich and actionable technographics
Your ideal customer profiles (ICPs) are about to meet their perfect match. Save time, money, and heartache when you focus on target accounts that have the right combination of technologies to fit with your products. And the budget to buy what you’re selling.
- We track over 21,000+ technologies, including behind-the-firewall software and hardware most data providers can’t see.
- Then we build on that with insights into IT spend and next technology purchases, so you can identify accounts that are the perfect fit for your business.
- Combine that with our other data, including best-in-class intent signals, and you can improve your targeting, deepen your tech insights, personalize your marketing, optimize your ABM strategies, and blow your sales effectiveness out of the water.
Rest easy with our data security & privacy
It’s important to you, so it’s important to us. Check out our Trust Site for the 411.
The richest B2B data, made richer — as iron sharpens iron
Demandbase Account Intelligence comes from a virtuous circle of insight and accuracy. Our account ID powers company-specific targeting on our unique B2B DSP. Billions of interactions from our DSP feed into our B2B buyer intent. Intent signals in turn improve the targeting and bid optimization of our DSP to reach the hottest in-market accounts and buying groups — and so on.
Our data enriches and hones itself to create extraordinary reliability and insight. And it all adds up to the clearest vision of B2B buying behaviors you’ll find anywhere.
“Our main use case was intent data for existing accounts and building new target account lists. Demandbase is surfacing a lot of data points which really helped us focus on the right accounts at the right time.” – Rahul P, Mid-Market (51-1000 emp.)
Demandbase reviews from your G2 peers
The world’s most trusted B2B database
Validated, curated, and activated for confident decision-making.
40K+
Sources
150M+
Contacts
99M+
Companies
1T+
Signals per month
110M
Social profiles
575K
Keywords tracked
21K+
Technologies
3.7B+
IP addresses
750
Industries
1.6M+
Corporate hierarchies
88M+
Email addresses
47M+
Direct dials
60M+
Connections
1.5M+
New articles per day
Trusted intelligence leads to better decisions and faster sales.
See for yourself how Demandbase works.
