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eBook

Unspam Your Brand

The Definitive Guide to Account-Based GTM

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The only book on go-to-market strategy you’ll want to read

Read the most comprehensive book on account-based programs — ever. You’ll see why Smarter GTM™ is the best way forward for every B2B revenue-producing team that wants to own their future.

  • Over 250 pages of B2B best practices
  • Includes everything we’ve learned over the last seven years about account-based programs
  • Insights harnessed from thousands of the largest and fastest-growing companies across industries on their account-based initiatives
  • Packed with actionable tips and worksheets for building effective growth strategies

Get ready to unlock the secrets to achieving skyrocketing growth through ABX — the smarter account-based go-to-market strategy.

 

Learn how to:

  • Leverage intent and engagement insights to communicate with your best accounts with the right content, at the right time, and on their terms
  • Find the “magic moments” when you can help the buyer and significantly increase your chance of winning their business
  • Access worksheets and templates, which we’ve pulled from our most popular ebooks
  • Select the right target accounts by using the powerful FIRE technique
  • Map the non-linear account journey to a linear set of buying stages
  • Create customized content for compelling site experiences
  • Clearly articulate and meet the goals of your account-based advertising program
  • Measure ABX programs and attribute ROI at every stage of the funnel

And that’s just a drop in the bucket of what you’ll get out of this tremendous resource!

Leaders of the world’s most successful businesses agree.

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“ Jon Miller's latest book shares the invaluable secrets he's learned plus the knowledge of many others who've redefined how to engage customers in meaningful ways. ”

Megan Heuer
Managing Director, Winning by Design

Headshot of Randy Frisch

“ Jon's book highlights that ABM doesn't end with picking the list of accounts that should buy from us, but finding ways to engage them in an experience that compels them to. ”

Randy Frisch
Chief Marketing Officer, UberFlip

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“ Jon was amongst the first to identify the enormous potential of ABM, and this book will set the agenda for ABM's next evolution. If you're already an ABMer, or if you're only starting to consider it now, this is a must-read book. ”

Joel Harrison
Editor-in-Chief, B2BMarketing

David Lewis

“ Jon Miller’s thought-leadership and marketing technology innovations have been invaluable to the entire B2B marketing community. He’s once again taken his big brain and crafted a fantastic recipe book for your ABX initiatives. ”

David Lewis
Principal/Partner, BDO USA

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