Demandbase

The ABX for Sales Playbook

Actionable ideas for sales teams to crack top accounts.

In this B2B playbook, you’ll learn about:

  • The state of ABX for Sales
  • The anatomy of a target account
  • Target account research & outbound best practices
  • How to leverage marketing insights and intent data
  • What it takes to manage and cultivate a winning Sales culture

Download the Playbook

Account-Based Marketing is not only for marketing teams, but for sales teams as well.

Since the Sales team is an integral part of B2B ABM success, we’re giving it a new name: Account-Based Experience (ABX).

We’ve put together all the best practices and how-to’s on what it takes to excel in account-based sales and become a world-class Sales organization.

  • Learn how to shift from a reactive, lead-based model to a proactive, engagement-savvy, account-based sales strategy.
  • Discover the potential of account-based selling by leveraging technology and data insights to prioritize and personalize your outreach to your target accounts.

Learn about our Sales Intelligence today!