Uniting Frenemies: Crafting a Unified Revenue Engine with ABM
Tired of sales and marketing playing tug-of-war?
Join Stephanie Quinn, Sr. Director of Digital + Integrated Marketing at Demandbase and Corey Goldstein, Strategic Account Director at Salesloft where they showcase how Account-Based Marketing can turn these frenemies into power partners! We’ll dish out the secret sauce on:
- Aligning on shared metrics
- Data being the single source of truth
- Key steps to alignment through the planning and execution stages
- How to get started – and fast!
Ditch the silos and join us for 30 minutes of aha moments, practical tips, and maybe a few laughs. Your accounts (and teams) will thank you!
Speakers
Sr. Director of Digital + Integrated Marketing, Demandbase
Strategic Account Director, Salesloft
Sponsored by
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