From Insight to Action: Enhance Your B2B Marketing with Intent Data
Intent Data Driving B2B Marketing Success
Join Marne Reed, Sr. Director Technology Partners at Demandbase, and Dara Such, VP of Customer Enablement & Data Strategy at TechTarget, as they explore the power of intent data.
In this session, our experts will cover:
- How to reveal the needs and interests of potential buyers, allowing you to tailor your strategies.
- Discover effective methods to leverage intent data for prioritizing and engaging key accounts through personalized outreach.
- Explore best-in-class examples of top brands that have successfully implemented intent data to elevate their marketing initiatives.
Speakers
Marne Reed
Sr. Director Technology Partners, Demandbase
Dara Such
VP of Customer Enablement & Data Strategy, TechTarget
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