Unlocking Growth Opportunities: An Interview with Trane Technologies & Demandbase CMO
Video Interview
Transforming Manufacturing Sales & Marketing: A Look into Account-Based Marketing in the Age of Digital Transformation
Demandbase CMO, Jon Miller, sits down with Mark Becker, Senior Digital Customer Experience Manager at Trane Technologies, and Tony Cleeton, Digital Marketing Manager at Trane Technologies, to discuss Trane’s approach to ABM, covering key ABM wins and challenges, how to align sales and marketing, and how to scale ABM efforts.
Speakers
Mark Becker
Senior Digital Customer Experience Manager, Trane Technologies
Tony Cleeton
Digital Marketing Manager, Trane Technologies
Jon Miller
Chief Marketing Officer, Demandbase
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