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Marketing That Converts: How Tenable Personalizes the Buyer Journey

Unlock the Power of Precision Marketing

April 24, 2025 — VIRTUAL


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Event Details

Date: Thursday, 24th April, 2025
Time: 4 PM GMT | 11 AM EST | 8 AM PST

 

Today’s B2B buyers expect personalized experiences. Tenable is leading the way by seamlessly integrating Demandbase’s account intelligence with Trendemon’s website personalization to deliver highly targeted, persona-driven journeys.

Join this exclusive session to hear how Tenable’s marketing leaders evolved from broad account targeting to precise persona engagement—driving stronger connections, higher engagement, and increased pipeline impact.

What You’ll Learn:

  • How Tenable prioritizes accounts using qualification scoring and intent signals
  • Techniques for identifying key stakeholders within target account
  • Creating personalized content journeys based on account engagement data
  • Connecting off-site research behavior with on-site personalization strategies
  • Measuring the impact of integrated personalization on pipeline and revenue

Reserve Your Spot Now

Don’t wait. Seats are limited, and this is your chance to take a giant leap toward marketing excellence.

Meet the Experts

You’ll hear directly from professionals leading the charge in strategic marketing transformation.

Limor Danai

Limor Danai

Director of Web Strategy, Tenable

Stacy Chen

Stacy Chen

Senior CRO Marketing Manager, Tenable

Katherine Reitenbach

Katherine Reitenbach

Marketing Operations Manager, Tenable

Avishai Sharon

Avishai Sharon

CEO, Trendemon

Leanne Chescoe

Leanne Chescoe

Field Marketing Director, EMEA, Demandbase

Save Your Seat

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