Book Launch with Demandbase CMO Kelly Hopping & Executive Sales Leader John Eitel Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Executive Sales Leader, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.” They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all. Show Slides Hide Slides Key Takeaways: How to cultivate a culture of collaboration and unity for long-term success How to align on metrics that matter Why it’s essential to break down technology and data silos How ABM can be a powerful unifier Speakers Kelly Hopping Chief Marketing Officer, Demandbase LinkedIn John Eitel Executive Sales Leader LinkedIn NexGen Alignment: ABM’s Role in Uniting Marketing and Sales Learn more 2023 Gartner ABM Magic Quadrant Learn more Try a sample from our book, "Yes, It's Your Fault" with our digital free chapter Learn more
