Book Launch with Demandbase CMO Kelly Hopping & CSO John Eitel
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Executive Sales Leader, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
Key Takeaways:
-
How to cultivate a culture of collaboration and unity for long-term success
-
How to align on metrics that matter
-
Why it’s essential to break down technology and data silos
-
How ABM can be a powerful unifier
Speakers
Kelly Hopping
Chief Marketing Officer, Demandbase
John Eitel
Executive Sales Leader
Related content
Rethinking ABM: Why B2B Marketing Needs a Radical Reboot in 2025
January 22, 2025 — Virtual
As we step into 2025, it’s clear that B2B marketing is evolving rapidly, and account-based marketing (ABM) is at the forefront of this transformation. ABM will encompass all demand generation, making it imperative for organizations to scale account-based strategies across every aspect of B2B marketing. Join this interactive webinar with guest speaker Kelvin Gee, Principal…
Decoding Intent Signals to Supercharge Your ABM Strategy Webinar
January 16, 2025 — VIRTUAL
Unravel the power of intent signals to engage accounts and accelerate sales. Register for our Jan 16 webinar and supercharge your ABM results.
Unlock the Power of ABM at Scale Webinar
January 23, 2025 — VIRTUAL
Learn to scale ABM from pilot to enterprise-wide success. Join our webinar for strategies, frameworks, and expert tips to elevate your ABM strategy.
It’s Gonna Be YOU! Justin Timberlake Concert
February 3, 2025 — Austin
Connect with marketing and sales professionals at Justin Timberlake’s concert in Austin. Don’t miss this unique night of music and networking!