How to Maximise your MarTech Stack for B2B Marketing Success
Recorded at the Martechopia event in London, Sophie Rausch, Head of Digital Marketing at Randstad Enterprise delves into strategies for streamlining and optimising martech efficiency. Explore how she is navigating resource limitations, ensuring a seamless ABM program relaunch through a strategic Demandbase partnership, and reshaping the martech stack for ultimate success.
You’ll learn:
- Martech stack overview: Explore Randstad Enterprise’s martech components and priorities for streamlining
- Efficiency amid limitations: Navigate resource constraints using technology for optimal performance
- ABM relaunch blueprint: Define essential processes and tech for a successful ABM program relaunch
- Strategic Demandbase alignment: Ensure success by aligning with Demandbase in the overall tech stack
Speakers
Sophie Rausch
Head of Digital Marketing, Randstad Enterprise
Paul Graves
CSM Team Lead, EMEA, Demandbase
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