The Magic ABM Potion - Key Elements to Think About When Creating Your ABM Strategy for 2024
Watch our webinar and prepare to be spellbound by Demandbase’s very own Stephanie Quinn, Senior Director of Digital and Campaign Marketing, and Ashley Long, Director of GTM Operations and Forecasting, as they discuss how you can take action and build out your account segmentation for your 2024 ABM strategy.
ABM isn’t just about brewing up a one-size-fits-all potion for the market; it’s about conjuring a uniquely bewitching experience for each account. And to work your magic effectively, you’ll want to segment your market into groups based on similar characteristics to develop calculated and effective account-based marketing (ABM) campaigns with person-based and activity-based segmentation.
Key benefits
In this spooktacular webinar, you will learn how to:
-
Summon the magic of precision brushes to build proper account segmentation
-
Conjure multi-attribute segmentation spells for successful integrated campaigns
-
Craft deeper persona segmentation to deliver messaging your audience is spellbound by and ready to embrace
-
Brew ROI with proper segmentation metric potions
Speakers
Stephanie Quinn
Senior Director, Digital and Campaign Marketing at Demandbase
Ashley Long
GTM Operations and Forecasting Director at Demandbase
Related content
November 2024 — Demandbase Virtual User Group
November 21, 2024 — VIRTUAL
Connect with the Demandbase Community and learn ABM best practices.
12 Days of B2B Cheer
December 6-17, 2024 — VIRTUAL
Unlock exclusive B2B tools and tips for 12 days! From ABM workbooks to playbooks, boost your 2025 strategies with daily resources to drive revenue growth.
RevExec Exchange
December 10, 2024 — VIRTUAL
Join top CMOs and CSOs for candid monthly discussions on key marketing and sales topics. RSVP now for RevExec Exchange!
Salesforce’s Strategic GTM Playbook: Driving ABM Success
December 11, 2024 — Virtual
Join us for an illuminating session where Salesforce reveals how they transformed their GTM approach from broad market coverage to a highly targeted ABM powerhouse. Learn how Salesforce evolved from broad market targeting to a focused ABM approach that delivers results. We’ll share practical insights on: Identifying and activating the right target accounts Building effective…