It’s a Wrap! 2023 B2B Marketing Highlights

The good, the bad, and the ugly sweaters

‘Tis the season for celebration, and what a “tree-mendous” year it has been!

We’re thrilled to be joined by marketing leaders from NetLine, PathFactory, and Salesloft as we take a trip down memory lane and share shining moments and invaluable insights from 2023. Together, we’ll also set our sights on the future, diving into exciting plans for 2024 while leaving behind what no longer serves us.

By watching this session, you’ll take away:

The latest B2B marketing trends and get a peek at what to expect in 2024.
Inspiration from the best-performing marketing activities of 2023.
Festive fun with Demandbase “ugly” holiday sweaters. (The first 50 registrants get one!)

This is a golden opportunity to “stocking-stuff” your knowledge with the latest B2B marketing trends and gain inspiration from our speakers’ success.

Speakers

Leanne Chescoe
Marketing Director EMEA, Demandbase

Chris Moody
Head of GTM Thought Leadership, Demandbase

Anne Marie Kilgallon
Head of Tech Ecosystems and Partnerships, PathFactory

David Fortino
Chief Strategy Officer, NetLine

Gray Hardell
Director of Product Marketing, Salesloft

Rethinking ABM: Why B2B Marketing Needs a Radical Reboot in 2025

January 22, 2025 — Virtual

As we step into 2025, it’s clear that B2B marketing is evolving rapidly, and account-based marketing (ABM) is at the forefront of this transformation. ABM will encompass all demand generation, making it imperative for organizations to scale account-based strategies across every aspect of B2B marketing. Join this interactive webinar with guest speaker Kelvin Gee, Principal…