It’s a Wrap! 2023 B2B Marketing Highlights
The good, the bad, and the ugly sweaters
‘Tis the season for celebration, and what a “tree-mendous” year it has been!
We’re thrilled to be joined by marketing leaders from NetLine, PathFactory, and Salesloft as we take a trip down memory lane and share shining moments and invaluable insights from 2023. Together, we’ll also set our sights on the future, diving into exciting plans for 2024 while leaving behind what no longer serves us.
By watching this session, you’ll take away:
- The latest B2B marketing trends and get a peek at what to expect in 2024.
- Inspiration from the best-performing marketing activities of 2023.
- Festive fun with Demandbase “ugly” holiday sweaters. (The first 50 registrants get one!)
This is a golden opportunity to “stocking-stuff” your knowledge with the latest B2B marketing trends and gain inspiration from our speakers’ success.
Speakers
Leanne Chescoe
Marketing Director EMEA, Demandbase
Chris Moody
Head of GTM Thought Leadership, Demandbase
Anne Marie Kilgallon
Head of Tech Ecosystems and Partnerships, PathFactory
David Fortino
Chief Strategy Officer, NetLine
Gray Hardell
Director of Product Marketing, Salesloft
Related content
November 2024 — Demandbase Virtual User Group
November 21, 2024 — VIRTUAL
Connect with the Demandbase Community and learn ABM best practices.
12 Days of B2B Cheer
December 6-17, 2024 — VIRTUAL
Unlock exclusive B2B tools and tips for 12 days! From ABM workbooks to playbooks, boost your 2025 strategies with daily resources to drive revenue growth.
RevExec Exchange
December 10, 2024 — VIRTUAL
Join top CMOs and CSOs for candid monthly discussions on key marketing and sales topics. RSVP now for RevExec Exchange!
Salesforce’s Strategic GTM Playbook: Driving ABM Success
December 11, 2024 — Virtual
Join us for an illuminating session where Salesforce reveals how they transformed their GTM approach from broad market coverage to a highly targeted ABM powerhouse. Learn how Salesforce evolved from broad market targeting to a focused ABM approach that delivers results. We’ll share practical insights on: Identifying and activating the right target accounts Building effective…