Demandbase Demandbase

Beyond Intent: How RevOps Teams Automate Data & Engagement for Pipeline Growth

Discover cutting-edge strategies to integrate automation into your revenue operations and achieve unparalleled alignment across your sales and marketing teams.


Demandbase image
Video Player is loading.
Current Time 0:00
Duration 37:20
Loaded: 0.45%
Stream Type LIVE
Remaining Time 37:20
 
1x
    • Chapters
    • descriptions off, selected
    • captions off, selected
    • en (Main), selected

    RevOps is the engine that powers modern B2B growth, but many teams are still operating without the insights they need to drive real impact. In this workshop, we’ll unveil high-impact strategies that give sales and marketing an edge they’ve never had before. No fluff—just actionable tactics you can start using immediately to accelerate revenue activation.

     

    TOPICS

    • Marketing Campaign Engagement Scoring: Insights into scoring, engagement dates, and activating personas within marketing campaigns.
    • Sales Activation Programs: Practical methods for aligning sales and marketing efforts during follow-ups.
    • Data Management for Automation: Best practices for organizing account data to improve accuracy and usability across functions.

    Speakers

    Tom Keefe Headshot
    Tom Keefe
    Principal GTM Expert

    Related content

    Join GO London 2025, the premier event for sales and marketing professionals. Equip your team with the tools and insights to fast-track your go-to-market plans!

    Join top sales leaders on May 6 for a virtual event on Account-Based Selling. Learn how AI, automation, and multichannel engagement can help you prioritize accounts, personalize outreach, and accelerate deal cycles. Register now!

    Learn how AVEVA transforms ABM with Demandbase. Join us May 12-13 in London for expert insights, 1:1 consultations, and exclusive networking!

    Mastering Account-Based Advertising

    May 20, 2025 — VIRTUAL

    Join industry experts from Demandbase, EMARKETER, TechTarget, and Ironhorse for a 2-hour virtual summit on data-driven B2B advertising strategies that deliver better ROI on May 20, 2025.