Alation ABX: Data + Account Intelligence at Scale
Alation ABX: Data + Account Intelligence at Scale
Nicole Kimmick, Director of ABM Marketing at Alation
Building an omnichannel ABX program is daunting for any marketer. Nicole Kimmick, Director of ABM Marketing at Alation, explains on how she built a successful, scalable and responsive ABX program. By partnering with Demandbase and leveraging the Alation data intelligence platform, the team built a data driven Account Based Experience (ABX) program that blends the best of demand generation with the exact targeting of ABM.
Speakers
Nicole Kimmick
Director of ABM Marketing, Alation
Related content
November 2024 — Demandbase Virtual User Group
November 21, 2024 — VIRTUAL
Connect with the Demandbase Community and learn ABM best practices.
12 Days of B2B Cheer
December 6-17, 2024 — VIRTUAL
Unlock exclusive B2B tools and tips for 12 days! From ABM workbooks to playbooks, boost your 2025 strategies with daily resources to drive revenue growth.
RevExec Exchange
December 10, 2024 — VIRTUAL
Join top CMOs and CSOs for candid monthly discussions on key marketing and sales topics. RSVP now for RevExec Exchange!
Salesforce’s Strategic GTM Playbook: Driving ABM Success
December 11, 2024 — Virtual
Join us for an illuminating session where Salesforce reveals how they transformed their GTM approach from broad market coverage to a highly targeted ABM powerhouse. Learn how Salesforce evolved from broad market targeting to a focused ABM approach that delivers results. We’ll share practical insights on: Identifying and activating the right target accounts Building effective…