What's an ABM Solution Really Worth? Understanding the Total Economic Impact of Demandbase
What’s an ABM solution really worth? Find out using Forrester’s Total Economic Impact™️ framework, and learn how to apply it to your own organization.
In this on demand webinar, Demandbase’s VP of Product Marketing, Jackie Palmer, is joined by guest speaker and Forrester consultant, Amy Harrison, as they share the financial and business impact interviewed customers realized by using Demandbase as their Go-To-Market solution. Demandbase customer, Suzzette Giron, Senior ABM Specialist at Achievers, shares her team’s experience and outcomes as well.
Watch now to hear more real customer stories and learn the details of the commissioned Total Economic Impact study conducted by Forrester Consulting on behalf of Demandbase.
Speakers
Jackie Palmer
VP of Product Marketing, Demandbase
Amy Harrison
Consultant, Forrester
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