State of B2B Advertising Report: 2nd Edition

The B2B advertising landscape continues its rapid transformation. As we move through 2024, new technologies, consumer behaviors, and economic factors are reshaping how businesses connect with their target audiences. This year’s “State of B2B Advertising” report by Demandbase dives deeper than ever before. We’ll share exclusive insights from industry experts, analyze data-driven advertising trends, and explore the latest innovations that are essential for success.

From the evolving role of Account-Based Advertising to the game-changing impact of AI, automation, and privacy-first strategies, we’ve covered the go-to-market (GTM) areas that matter most.

You’ll get a closer look at:

• Market Trends that are shaping the future of B2B Advertising
• Channel analysis, including which traffic sources are the most impactful for account-based marketing
• Advertising strategies and benchmarks that are unlocking success for digital marketers
• Insights and recommendations from industry leaders that you can apply to your marketing strategy

Download the report today!