Wes Schaeffer on Eliminating Silos

Shownotes

Tune is as Kelly Hopping, CMO of Demandbase, chats with Wes Schaeffer, The Sales Whisperer, about his journey as a sales trainer and consultant. Together they discuss the importance of eliminating silos and building relationships with individuals in both sales and marketing. In this conversation, Wes emphasizes the need for alignment between teams and the role leadership plays. Kelly and Wes also discuss the changing dynamics of B2B buyers, which is shifting to younger generations, including millennials, and the need for sales and marketing to evolve accordingly. Listen to this episode for advice on the value of working together in sales and marketing.

About the guest

Wes Schaeffer started The Sales Whisperer® in 2006 after nine years in the Air Force and a decade in sales. Since then, he’s written two books, published more than 700 podcast episodes, and helped thousands of entrepreneurs in at least 29 countries master the profession of sales with style, grace, and dignity. He’s the father of seven, a brown belt in Brazilian Jiu-Jitsu, and the president of his HOA, so mow your lawn, sit up straight, and pay attention to what this grandfather of three has to say.

Connect with Wes on LinkedIn