The Power of Integration and Authenticity: From Tech Stacks to Trust

Shownotes

Join Kelly Hopping, CMO of Demandbase, and Sangram Vajre, co-founder and CEO of GTM Partners, for a conversation on the importance of integrated tech solutions, authentic leadership, and the profound influence of personal values in shaping business practices and fostering meaningful connections.

WSJ Best Selling Author Sangram shares insights from his career in B2B marketing, including his journey from marketing automation at Pardot, founding Terminus, to now leading and co-founding GTM Partners. Together Kelly and Sangram emphasize the need for continuous learning, adaptability, and strong internal alignment to succeed in the evolving landscape of B2B marketing. You won’t want to miss this episode!

About the guest

Sangram boasts a track record of notable accomplishments in the world of B2B marketing and in fact has been named one of the top 21 B2B Influencers in the world by the DMN network. Early in his career he was the head of marketing at Pardot, where he played a pivotal role before its acquisition by ExactTarget, which was subsequently procured by Salesforce for a staggering $2.7 billion. Sangram’s entrepreneurial spirit led him to co-found Terminus, a company that rapidly scaled. Today, Sangram is the co-founder and CEO of GTM Partners, a leading data-driven analyst firm focused on go-to-market strategies. As a recognized speaker, some of his most acclaimed keynotes include, ‘How to go from Leadership to Belongship,’ ‘How Dreamers, Doers, and Drivers become PEAK performers,’ and ‘Why your go-to-market is broken and how to fix it.’

Connect with Sangram on LinkedIn