Carolyn Wellsfry Cheng on Developing and Scaling ABM

Shownotes

In this episode, Kelly Hopping, CMO of Demandbase, and Carolyn Wellsfry Cheng, Director of Global ABX at Workday, discuss optimizing marketing strategies to drive revenue. Together Kelly and Carolyn emphasize the importance of sales and marketing alignment through regular, data-driven meetings to create strong partnerships and build trust. Listen for advice on practicing empathy and developing tailored strategies for different account types to create alignment that drives revenue.

About the guest

Carolyn is currently the Director of Global ABX at Workday where she has worked with both sales and marketing teams to develop and scale their award-winning ABM program. Prior to Workday, she has spent many years helping B2B companies build and accelerate their demand generation programs.

Connect with Carolyn on LinkedIn