Amanda Dyson on Nurturing and Growing Authentic Leadership

Shownotes

Kelly Hopping, CMO of Demandbase, sits down with Amanda Dyson, global head of demand gen and ABM at e2open, to discuss Amanda’s journey in marketing and her passion for nurturing and growing authentic leaders. Amanda emphasizes the significance of mentoring next-gen talent and offers advice on overcoming imposter syndrome. Together they share advice for up-and-coming CMOs, encouraging them to be true to themselves, to develop their soft skills, and stay open to new opportunities. Tune in to hear more on leading authentically, communicating effectively, and supporting the growth of your team.

About the guest

Amanda Dyson is an accomplished marketing executive with a passion for authenticity, leadership, and wellness. With nearly two decades of experience in sales and marketing, Amanda has developed a reputation as a skilled and visionary leader, with a deep commitment to creating value for customers and stakeholders.

Throughout her career, Amanda has worked in a variety of marketing roles. Amanda specializes in go-to-market strategy, consultative marketing, change and people management, lead generation, account-based marketing, partner co-marketing, integrated digital marketing, email marketing, live and virtual events, corporate branding and storytelling, account segmentation and targeting, project and budget management, and strategic advisement. She is known for her ability to develop and execute marketing strategies that deliver results, and for her expertise in areas such as branding, demand generation and customer experience.

In addition to her work in marketing, Amanda is also a passionate and authentic leader, with a deep commitment to building strong relationships and empowering teams. She believes that effective leadership is rooted in trust, transparency, and a willingness to lead by example, and she is known for her ability to inspire and motivate those around her. Amanda is also a wellness enthusiast, with a deep belief in the power of holistic health and wellbeing. An avid runner and wannabe yogi, she is a dedicated practitioner of mindfulness and moving meditation, and she believes that taking care of oneself is essential to success and fulfillment in all areas of life.

Overall, Amanda is a highly accomplished and multifaceted professional, with a unique combination of skills and expertise that make her a valuable asset to any organization. Whether developing marketing strategies, leading teams, or promoting wellness and authenticity, Amanda brings a deep sense of passion, dedication, and authenticity to everything she does.

Connect with Amanda on LinkedIn