Playbooks

Complete playbook for setting up and optimizing Engagement Minutes in Demandbase marketing programs. Learn scoring methodologies, channel-specific assignments, and best practices for webinars, content, events, and forms.

Master Engagement Minutes with this comprehensive playbook. Learn activity scoring methodologies, account-level engagement tracking, and how to replace traditional lead scoring with time-based metrics.

Learn multi-channel targeting, audience building, and pipeline optimization strategies using Demandbase tools.

Learn how to track and analyze your prospects' most visited web pages with Demandbase. This step-by-step guide helps GTM teams leverage website behavior data for personalized engagement.

Learn how to implement account tiering in B2B marketing with our step-by-step guide. Boost ROI, align sales & marketing teams, and optimize campaign spend.

Learn how to track and optimize buyer engagement throughout your sales cycle. Identify key personas, leverage data insights, and implement multi-threading strategies to close more deals.