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DEMANDBASE ONE™

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Home | Resources | Make It Count 2024

Make It Count 2024

Maximising Pipeline, Revenue, and ABM Strategies for B2B Success

On-Demand Virtual Event

Watch Now On-Demand

Missed our London event? Now you can access the game-changing content delivered here, plus exclusive new insights.

Make It Count 2024 brings you the knowledge and tools to transform your B2B strategies and drive substantial growth. This virtual event features key content from our London event, focusing on pipeline management, revenue maximisation, and Account-Based Marketing (ABM) strategies, along with additional expert-led sessions.

Ideal for anyone focused on business growth, attendees will gain actionable insights and discover innovative technologies shaping the B2B landscape.

Agenda

Session 1

Executive Insights: Mastering Account Based from the C-Suite Perspective
Session 2

Next Generation Strategies: Leveraging AI for Strategic GTM Impact
Session 3

Driving Revenue Growth: Leveraging Data in Sales and Marketing for Strategic Advantage
Session 4

The Lead is Dead: Long Live the Lead
Session 5

Account Based Masterclass
Session 6

How to leverage SDRs in ABM programs to drive pipeline
Session 7

Digging into Account Based Use Cases

November 14, 2024 — VIRTUAL

Learn how to leverage Sendoso and Demandbase to automate gifting, enhance engagement, and drive better marketing results. Register now!

Pioneering Change in a Traditional Industry: U.S. Bank’s ABM Transformation Story

November 19, 2024 — VIRTUAL

Join us for an exclusive webinar where U.S. Bank shares its ABM transformational journey, from the decision to adopt digital-first strategies – accelerated by COVID-19- to building ABM capabilities and establishing a new Go-to-Market (GTM) team. The team will unveil how they pioneered a new approach in a traditional industry, overcoming both external and internal…