Free Chapter!

Get a sneak peek into this must-read book on sales and marketing alignment by two seasoned sales and marketing leaders who have experienced firsthand what works and what doesn’t.

You’ll learn about:

• The importance of aligning on target accounts

• How to align on leading and lagging indicators

• Four ways to measure engagement

• Why shared dashboards are a must

• How to move from finger-pointing to shared problem-solving

• … and more