The State of Marketing Operations Talent
Marketing Operation is Imperative. Get the Data you Need for Hiring, Training, and Keeping MOPs Talent.
In this report, you’ll learn:
- How the rapid growth of MOPs has impacted marketing organizations everywhere.
- How the talent gap impacts team dynamics, salaries, and more.
- The true cost of hiring and training new MOPs talent.
- Advice from experts on how to overcome the talent crisis.
Marketing Operations is facing a talent crisis.
It’s hard to hire; it’s hard to train; it’s hard to keep people in marketing operations from burning out. To better equip MOPs leaders to contend with this crisis, Highway Education and Demandbase set out to uncover what the MOPs industry is up against through its State of Marketing Operations Talent Study.
Demandbase is the leading account-based GTM platform for B2B enterprise sales and marketing teams, designed to make every moment and every dollar count. That’s because when the stakes are high, aligning revenue teams to act with precision and confidence is the difference between crushing the quarter or falling short. Since creating the category in 2013, Demandbase continues to revolutionize the way B2B companies go to market with AI-powered insights and industry-leading impact.
Highway is the source for junior-level marketing operations talent. Highway is solving the industry talent crisis by providing employers a pool of candidates who have completed our unique full-time, four-month MOPs training program. The result is job-ready, affordable, and values-aligned MOPs talent.
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