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Home | Resources | How Demandbase Buying Groups Will Change the Game

How Demandbase Buying Groups Will Change the Game eBook

Leads are too narrow. Accounts are too broad. Buying Groups are just right.

(We’re looking at you, sales and marketing)

Leads are too narrow.
Accounts are too broad.
Buying groups are just right.

Say hello to Demandbase Buying Group – a new revolutionary functionality and THE foundation for all modern GTM platforms across industries.

Buying Groups are the next big thing in B2B and Demandbase is on top of it. This short guide will provide the research, share the top features enabled by this functionality, and let someone we all know do all the explaining with a fun spin: Goldilocks.