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Home | Resources | The Fundamentals of ABM You Can’t Live Without

Account-Based Marketing Examples: The Fundamentals of ABM eBook

Getting the Basics is Easier than you Think!

As account-based marketing becomes more and more synonymous with B2B marketing, understanding ABM will be a key component of success for every marketer and every marketing team.

However, we know taking on change can be a daunting task, with many asking themselves the question, “How do I even get started?” That’s why we’ve put together an eBook that outlines the fundamentals of ABM to help you get started, including:

Steps to implementing an account-based strategy
How to build the right target account list
ABM use-cases and success stories
How to measure results across the entire funnel
And more!

Start your ABM journey today and see why over 96% of B2B marketers leveraging account-based marketing report a positive impact on marketing’s success.