Execute Account-Based GTM at Scale with Demandbase Orchestration
Sync sales and marketing efforts in a single platform
Automate a unified customer experience with marketing and campaign orchestration tools that connect teams and content to the customer journey.
Automate and scale account-based plays everywhere sales and marketing engage your prospects
Demandbase Orchestration brings the scale and sophistication of traditional lead-based marketing automation to the account-based world. Drive meaningful interactions across channels, departments, and complex audience segments as if you were having a one-on-one conversation.
Demandbase is the only solution that lets you run people and account-based plays from one platform. Get precise with our segmentation engine and automatically apply the most effective tactics to progress your accounts and buyers through the journey.
Unlimited Automations
Create automated workflows without limits
- Create automated account-based or people-based workflows across martech and revtech channels.
- Configure one-time automations, schedule them for specific dates and times, or set up continuous actions using static or dynamic account or people lists.
- Add specific personas visiting your site to nurture campaigns in Marketo, HubSpot, or Pardot to keep executives engaged.
Precise segmentation
Create laser-focused audiences
- Use Selectors to create segments not possible in traditional marketing automation.
- Create precise audiences with just a few clicks using buyer persona, journey stage, behavior, intent, recent sales activity, target account status, fit with ideal customer profile, and more.
- Push audiences to third-party platforms like LinkedIn, Outreach, Salesloft, and many more to reach your audiences wherever they like to engage.
Cross-channel play automation
Go from insights to actions across multiple platforms
- Trigger sales plays in your CRM and sales engagement systems (SalesLoft, Outreach).
- Orchestrate actions in marketing automation — Marketo, Eloqua, Pardot, or HubSpot.
- Manage advertising audiences in LinkedIn, Twitter, Facebook, Instagram, Adobe, Bing, Google, and YouTube.
- Activate website personalization, direct mail (for example, PFL or Sendoso), and oh so much more, through your CRM.
Customer data management
Manage your data without lifting a finger. Well… maybe one.
- Update status fields automatically as sales and SDRs work accounts.
- Clean and normalize account, lead, and contact data automatically.
- Stamp fields with current date or engagement scores to improve workflows and optimize measurement.
Cross-sell plays
Expand relationships and grow customer lifetime value
- Spot demand signals based on product-specific engagement.
- Trigger relevant actions across marketing and sales channels.
- Automatically follow up with relevant product information.
Customer retention and advocacy
Immediately identify at-risk customers and potential advocates
- See which accounts and personas are engaging using heatmaps.
- Launch an advocacy marketing campaign and trigger account manager outreach.
- Segment inactive customers and roll out retention campaigns, before your clueless competitors get a foot in the door.
Don’t stop now. You’re just getting started.
Learn more about what you get with Demandbase
See who’s interested in your products with Demandbase's B2B intent data. Uncover opportunities early and engage the right buyers.
Our B2B contact database helps you find & engage decision-makers. Learn why our AI-curated contact and lead database is the Smarter option.
B2B marketing and sales teams need account-based analytics for navigating their go-to-market (GTM). Demandbase offers the right metrics for ABM and beyond.
Win more business with Demandbase One for Sales. Get AI insights to prioritize accounts, engage buyers, and shorten sales cycles. Try a demo!
Leverage AI-driven data to find and engage the right accounts at the right time. Discover how Demandbase can fuel your GTM strategy.
Maximize your B2B ad spend with Demandbase's AI-driven platform. Reach the right accounts at the right time. Book a live tour or explore now!
Learn why creating an account-based foundation is imperative for aligning B2B sales and marketing teams and driving sustainable, predictable pipeline and revenue.
Execute GTM At Scale With Demandbase Orchestration - Sync sales and marketing efforts in a single platform.
Want to see what kind of music you could make with Demandbase?
We’ll be glad to show you around.