CRM Data Integrity Tools
Clean Data In,
High Performance Out
CRM Data Integrity
Your CRM investment is useless if you don’t trust your data
Is your CRM a rich, accurate database that drives GTM productivity or a mass of stale, incomplete, and unusable data that impedes it? When your CRM hygiene improves, so does revenue performance. Cleanse your business data with headache-free automation fueled by Demandbase Account Intelligence: AI-powered data enrichment and standardization.
CRM data enrichment and cleaning tool
- Automatically clean accounts, contacts, and leads in Salesforce or Microsoft Dynamics 365.
- Fill in missing fields and append data.
- Enhance sales performance with accurate territory assignments.
- Govern precisely how, when, and where your data flows.
Like a triple espresso for your workflows
Gain efficiencies that shorten your lead-to-revenue time
- Automate account hierarchies (family trees) to uncover new revenue opportunities and properly assign accounts.
- Score and route leads to the right reps with configurable lead-to-account mapping.
- Run email validations for all your CRM contacts.
- Discover new revenue opportunities within your CRM ecosystem.
A clean bill of health for your CRM data
Build trust in your CRM with intuitive data hygiene visualizations that show data integrity.
- Easily spot duplicate and out-of-date business data.
- View matched and updated records through interactive trend graphs.
- Track data health over time with at-a-glance comparisons.
- Get insights into how data quality is improving.
Related Resources
Make your CRM data smarter
CRM Data Integrity turns your useless data into insights that drive revenue.