Discover B2B Buyer Intent Data
B2B Intent Data Helps Organizations Confidently Find the Right Buyers At the Right Time
Understand which accounts are in-market, before they raise their hand, with B2B buyer intent data
See who’s showing interest in your company, your category, or your competitors, so you can jump on opportunities promptly before your competitors. Use Demandbase’s global B2B buyer intent data to trigger campaigns, personalize your messaging, avoid churn, and expand accounts.
Get B2B buyer intent data directly from the source
Demandbase’s B2B intent data delivers more breadth and relevance. Why? Because we own the technology to identify unknown accounts and pair that with our direct access to the bidstream — the source for the most intent signals.
Then we improve the relevance of those signals using a combination of AI and natural language processing to:
- Decipher context and minimize irrelevant activity.
- Create unlimited keyword sets specific to your products or competitors.
- See historical intent, intent strength, trending intent, and the quality of each keyword.
Our intent is supplied globally. Don’t miss any signals.
We support multiple languages of intent. That means we can track intent behaviors in almost all markets, anywhere in the world.
- We support 133 languages. This includes the most widely used online languages in the world.
- Multi-byte support (which allows non-Latin characters to be inputted).
- Includes the use of NLP (natural language processing). This minimizes false positives and maximizes accuracy.
133
Supported Languages
675K+
Intent Keywords
70B+
Page Views a Day
2T+
Intent Signals a Month
Accurate B2B buyer intent data you can have confidence in
With more intent, our approach can better understand the buyer’s goals. Our approach also reduces false positives, lowering the likelihood of incorrect signals being actioned on.
- Extract intent from the actual content on the page.
- Automatically remove problematic keywords.
- Regularly review and optimize every collection practice through our dedicated data science team.
We deliver even more intent signals by partnering with top providers
We’re proud of our proprietary intent data. But when it comes to intent, more is better. So we also partner with other intent providers who source signals through different means, so you get the best of all worlds.
- Import Bombora Surge® automatically every time there’s an update.
- Import G2 intent for that bottom-of-the-funnel buyer.
- Import TrustRadius intent for those in-market buyers.
- Use another Intent provider? No problem, we can import that too.
B2B intent for all stages
Own every stage of the buyer journey with B2B intent data.
- Pre-opportunity: Launch a brand awareness campaign for new in-market accounts.
- Open opportunity: Discover when competitors are sneaking into the conversation to make a pre-emptive move.
- Customers: Prevent churn and increase upsell and cross-sell based on their outside research.
Learn more about what you get with our AI-powered Account Intelligence.
Company Information
104M Companies
Detailed firmographics, including industry, revenue, employee count, location, financials, account hierarchies, and more.
Intent Data
650K+ Intent Keywords
Demandbase’s proprietary intent data combines the breadth and flexibility of bidstream keywords with the quality of curated content.
Technographics
34K Technologies
Intel on the technologies your accounts own — including software hidden behind firewalls that most others can’t see.
Contact Data
156M B2B Contacts
B2B contact details and timely insights on 150+ million (and growing) real decision-makers around the globe.
Account Identification
3.7B+ IP Addresses
The most accurate B2B account match rates, generated by a model trained by hundreds of billions of signals.
News and Social Insights
122M Social Profiles
Alerts about sales triggers like company expansions, leadership changes, and acquisitions.