# Demandbase
> Demandbase is the pipeline engine for AI GTM that aligns teams to turn goals into revenue. As the trusted pipeline AI platform, Demandbase gives GTM teams the clarity and confidence to build a pipeline that truly moves the business, turning complexity into clarity by connecting millions of data points into a single, meaningful view of buyers and accounts.

## Core Products & Platforms
- [Demandbase AI](https://www.demandbase.com/ai/): The core AI Pipeline Engine for B2B GTM. Translates pipeline goals into coordinated action using Context Intelligence and natively connects GTM data to LLM workflows via the Model Context Protocol (MCP).
- [Demandbase One Overview](https://www.demandbase.com/products/): The complete unified platform for B2B Go-To-Market strategy.
- [Demandbase One for Marketing](https://www.demandbase.com/products/account-based-experience/): The ultimate ABM platform to identify accounts, activate programs, and measure pipeline.
- [Demandbase One for Sales](https://www.demandbase.com/products/sales-intelligence/): Sales intelligence solution to focus sellers on the right accounts, buying groups, and real-time triggers.
- [Demandbase Advertising](https://www.demandbase.com/products/advertising/): B2B-native DSP built to turn digital advertising spend into measurable pipeline.
- [Demandbase Data Platform](https://www.demandbase.com/products/data/): Trusted global data platform connecting firmographics, technographics, buyers, and intent.
- [Account Intelligence](https://www.demandbase.com/products/account-intelligence/): Fuses first-party data with rich B2B insights and predictive models.
- [Orchestration](https://www.demandbase.com/products/orchestration/): Run automated, multi-channel sales and marketing plays from a single control plane.
- [Personalization](https://www.demandbase.com/products/personalization/): Dynamic web customization tools and forms enrichment to maximize digital conversions.

## Solutions (Problems We Solve)

### By Role & Function
- [For Marketing](https://www.demandbase.com/problems-we-solve/marketing/): Tools to boost pipeline, establish an account-based foundation, and track journey stages.
- [For Sales](https://www.demandbase.com/problems-we-solve/sales/): Deep intelligence for SDRs, account executives, and sales leadership to win before competitors arrive.
- [For Operations](https://www.demandbase.com/problems-we-solve/operations/): Streamline RevOps with automated workflows, data hygiene, territory metrics, and ROI reporting.
- [For Customer Success](https://www.demandbase.com/problems-we-solve/customer-success/): Discover hidden buying signals early to manage churn risk and identify upsell opportunities.
- [For Customer Retention & Expansion](https://www.demandbase.com/problems-we-solve/expand-retain/): Run post-sale customer-centric experiences and automated retention plays.

### By Target Segment & Industry
- [Enterprise](https://www.demandbase.com/problems-we-solve/enterprise/): Tailored strategies for the unique data scale and coordination needs of enterprise corporations.
- [Technology](https://www.demandbase.com/problems-we-solve/technology/): Unmask anonymous buyers and accelerate SaaS pipeline velocity.
- [Manufacturing](https://www.demandbase.com/problems-we-solve/manufacturing/): Bring precision analytics and modern digital channel management to the industrial factory floor.
- [Financial Services](https://www.demandbase.com/problems-we-solve/financial-services/): Account-based GTM for banks, insurers, and asset managers while remaining completely compliant.
- [Business Services](https://www.demandbase.com/problems-we-solve/business-services/): Overcome account blindness to spot prospective clients earlier and orchestrate consulting matches.

## API & Developer Documentation
- [Demandbase IP-API v3 (Current)](https://support.demandbase.com/hc/en-us/articles/23789223879323-Demandbase-IP-API-v3-for-Demandbase-One-Current-Version): Technical documentation for real-time visitor identification, company IDs, and corporate hierarchies.
- [Upgrading to IP-API v3](https://support.demandbase.com/hc/en-us/articles/25137915441947-Upgrading-to-Demandbase-IP-API-v3): Setup details for upgrading integrations across GA4, Adobe Analytics, and Forms Enrichment.
- [Third-Party Integration Setup](https://support.demandbase.com/hc/en-us/articles/360051870311-Set-Up-a-Third-Party-Integration): Core guidelines for authenticating and establishing third-party data flows.
- [Integrations Reference List](https://support.demandbase.com/hc/en-us/articles/40419184362267-Demandbase-One-for-Marketing-Integrations-Reference-List): A master list of all native integrations available to customers.

## Core Resources
- [Resource Library](https://www.demandbase.com/resources/): Library of eBooks, reports, templates, and analytical guides.
- [Blog](https://www.demandbase.com/blog/): High-impact thought leadership pieces on AI GTM strategy, data governance, and account orchestration.
- [Help Center](https://support.demandbase.com/hc/en-us): Direct hub for technical implementation tutorials, workspace setups, and customer support.