Intent Content Hub
The Secrets of Intent Revealed
Explore these essential resources to harness the power of intent. Master the art of sourcing and utilizing high-quality intent data effectively.
What are you Missing? Why Intent Matters
Alexander Bayer, ABM Manager, Merck
Uncover how leveraging precise, actionable insights from intent data not only enhances your strategic decisions but significantly boosts your marketing and sales performance. Let’s explore what you’re truly missing by not harnessing the potential of intent data.
Ensuring Accuracy – Leveraging the Right Intent Data
Stephanie McArthur, Principal ABX Expert, Demandbase
Dive into the complexities of different intent types, including common misconceptions and strategic applications. Learn how to align intent data with your sales funnel to prioritize sales and marketing efforts effectively.
Intent-Driven Campaigns – Crafting Effective Go-To-Market Strategies
Steve Kemish, Campaigns and Execution Expert, B2B Marketing, Propolis
Discover how harnessing intent data can transform your go-to-market strategy. With tips to integrate intent into your campaigns, enabling significant reductions in costs, effort, and resource wastage while boosting marketing and sales performance.
Pipeline Impact – The Crucial Role of Intent Data
Christine Li, VP Global Partnerships, G2
Learn how intent data can surface in-market accounts to prioritize within your sales organization, enhance account insights, boost forecasting confidence, mitigate churn, and win bigger deals more frequently. This session promises to reveal how leveraging intent data can deliver a superior customer experience.
Leveraging Insights – Moving Beyond Spray and Pray
Paul Gibson, Senior Vice President, International, Demandbase
Discover how relevant and transparent intent data can transform your marketing strategies from indiscriminate to targeted. Learn to act on accurate, clear intent signals to spend your budget efficiently, drive successful campaigns, reduce wastage, and significantly improve results.
Demandbase Toolkit
Revealing the secrets of effective intent data use
Explore the real worth of intent data for sales success. Demystify buyer intent and learn how to leverage it effectively in your selling strategy.
In this recipe, we discuss B2B buyer intent data, how it drives ROI for marketing and sales teams, and the steps to use it effectively.
In our third series installment, VP of EMEA Paul Gibson and Sr. Sales Engineer Matt Cheeseman discuss intent data - its types and significance in today's business landscape.
The Definitive Guide to Choosing an Account-Based Marketing (ABM) Platform is a vendor agnostic evaluation of the important factors to consider as you think about your ABM strategy.
Test Drive Our Intent Data
Uncover hidden opportunities for your business today.
Access real-time data to see firsthand what buyers are in-market for your products and services.
- Discover buyer behavior and intent
- Make more informed decisions
- Tailor your campaigns
- Drive meaningful engagement
- Start your free test drive today and discover the competitive advantage of Demandbase’s intent data.
See how we’ve helped others achieve success!
Accela
74%
increased target account reach
Thales
50%
re-engaged accounts
SAP Concur
59%
increase in pipeline