How Does Cookieless Tracking Work?

Learn how we are uniquely positioned to address Chrome’s 3rd-party cookie deprecation.

Learn about the difference between ABM and ABX and how both can help you go-to-market smarter.

What is Display Advertising?

Learn how display advertising can benefit B2B advertising strategies, and how to include ABM advertising and account-based advertising into your digital mix.

What is a B2B Buying Group?

B2B Buying Groups are what’s next for ABM and sales teams. Learn what buying groups are and how to use them to target B2B buying committees.

How to Choose a B2B Data Provider

Choose the best B2B marketing data provider for your business. Get tips on data accuracy, verification, segmentation, customization, and compliance.

What is Firmographic Data?

Learn what firmographic data is, the different types of data, and how you can use it to identify and reach your target audience successfully.

What is Data Enrichment?

Unlock the full potential of your data with B2B data enrichment. Discover what it is and how B2B data enrichment can benefit your business.

What Is a Demand-Side Platform (DSP)?

Learn what a demand-side platform (DSP) is, how it works, and why our DSP was built specifically with B2B outcomes in mind.

What Is People-Based Advertising?

Learn why people-based advertising is a more efficient and cost-effective method for reaching the right people in the right accounts.

The Ultimate Guide to B2B Omnichannel Marketing

Omni-what? Discover all you need to know about B2B omnichannel marketing and how it can help you open new doors for accounts to buy across channels.

9 Types of Market Segmentation: A Complete Guide

See the main types of market segmentation and which ones are ideal for your organization so you can start targeting customers better and boosting sales.

What Is Data Integrity? A Complete Guide

What is data integrity & how can help your business put an end to bad data? Learn more on Demandbase.

What Is Marketing Orchestration?

See how marketing orchestration can help you streamline go-to-market efforts, deliver more effective campaigns, and get all of your teams on the same page.

What Is B2B Market Segmentation? A Complete Guide

Learn about B2B market segmentation from the experts at Demandbase. Learn so you can start engaging prospects more strategically and closing deals faster.

What Is Customer Segmentation? Definition and How-To

Discover customer segmentation and how to do it so you can start increasing customer loyalty, boosting conversions, and leading more successful campaigns.

What Is B2B Intent Data? How to Get It, Use It, and More

Find out all you need to know about B2B intent data, so your marketing and sales teams can deliver more targeted, effective, and cost-efficient campaigns.

What Is Data Cleaning? A Complete Guide to Cleansing Your Data

See how data cleaning can help your organization make better decisions, reduce costs and launch more effective marketing and sales campaigns.

What Is Technographic Data? How to Get and Use It

See how technographic data can help you understand prospects' current technology stacks, allowing you to target more effectively and boost revenue.

What is Account Intelligence? A Complete Guide

Find out everything you need to know about account intelligence to deliver a custom B2B experience, giving you a competitive advantage that increases sales.

How To Create A B2B Go-To-Market Strategy

Discover how to create a B2B go-to-market strategy for B2B products so you can chase the right audience and use your time and resources efficiently.

What is Account-Based Experience? (And Why ABX Matters)

What is ABX? Learn how account-based experience (ABX) differs from ABM to orchestrate relevant, trusted marketing and sales touches.

Ideal Customer Profile

Learn from Demandbase about how to pick your ideal customer profile in account-based marketing.

Total Addressable Market

What is the total addressable market in account-based marketing? ABM Glossary and Resources from the experts.

What is a buyer persona in account-based marketing? ABM Glossary and Resources from the experts.

What is personalization in account-based marketing? ABM Glossary and Resources from the experts.

What is Account-Based Marketing?

Account-Based Marketing helps B2B companies identify, engage, and close the accounts they value the most. Learn the six steps to ABM success.

FAQ | Demandbase

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DEMANDBASE ONE™

Our account-based go-to-market platform that leverages data and AI-powered insights to accelerate your marketing, advertising, and sales strategies with confidence.

Explore the Platform
- Marketing Best-in-class Account Identification, Web Personalization, Orchestration, & Analytics
- Sales Powerful sales tools and orchestration using trustworthy account, contact, and buying group identification
- Advertising Intent-based, hyper targeted B2B ads from our industry-leading native DSP
- Data Our powerful data & AI insights, seamlessly in your systems
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DEMANDBASE ONE™

You’ve got ABM and GTM questions. We’ve got answers.

Your source for answers to frequently asked questions, definitions, and best practices for B2B account-based marketing, sales, revenue, and go-to-market teams.

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What is Account-Based Marketing?