How to Choose a B2B Data Provider

As a B2B data provider, it’s important to have access to precise, complete, and current data to make informed business decisions. At Demandbase, we understand the significance of high-quality data in driving business growth and success. In this article, we’ll discuss the importance of data accuracy, the obstacles that B2B marketers face when it comes to data, key factors that businesses should consider when selecting a B2B data provider, and how Demandbase can help your business overcome these challenges.

What is a B2B data provider?

A B2B data provider is a company that gives businesses access to information about other companies. This information can include company names, contact information, industry classifications, and other details that are useful for B2B marketing and sales efforts. B2B data providers gather and aggregate data from a variety of sources, including public records, social media, and proprietary data sets. They use advanced algorithms and data analysis techniques to verify and enrich the data, ensuring its accuracy and completeness.

It’s also a vital component of account intelligence, which provides valuable insights to help your marketing and sales teams gain a better understanding of accounts and leads. By providing businesses with high-quality data, B2B data providers like Demandbase assist them in targeting the right prospects and making informed decisions about their marketing and sales strategies.

The importance of B2B sales and marketing data accuracy

Data accuracy is crucial when it comes to making informed business decisions. Inaccurate data can lead to missed opportunities, wasted resources and ultimately, loss of revenue. For B2B marketers and sellers, having access to accurate data is essential in order to target the right audience, personalize marketing messages and measure the effectiveness of campaigns.

The challenges of B2B data

B2B marketers and sellers face several challenges when it comes to data, including outdated information, incomplete data sets, and the need to merge data from multiple sources. Additionally, maintaining data privacy and complying with regulations such as GDPR and CCPA can be a complex and time-consuming process.

How to choose a B2B data provider

Let’s discuss the key considerations businesses should make when choosing a B2B data provider. It’s important to choose the right data provider, as having accurate and up-to-date information is crucial for successful B2B marketing campaigns.

1. Data accuracy and completeness

The first consideration when choosing a B2B data provider is data accuracy and completeness. The data provided should be accurate, up-to-date, and comprehensive. This ensures that businesses are targeting the right prospects and not wasting resources on outdated or incomplete data.

2. Data sources and verification

The second consideration is the sources of data used by the provider and the verification process used to ensure data accuracy. It’s important that data is sourced from a variety of reliable sources, such as public records, social media, and proprietary data sets. Providers should also have a verification process in place to ensure that the data is accurate and up-to-date.

At Demandbase, our data is multi-sourced, triangulated, and validated using AI and machine learning — the only reliable way to validate massive amounts of constantly changing data at scale. We also consistently monitor our data quality, evaluate the accuracy, and feed our machine learning models to continuously update their precision. Rest assured, any “wrong info” can be easily flagged by you or your team, human-verified by our experts against multiple sources and re-published upon verification.

3. Data segmentation and customization

The third consideration is data segmentation and customization. The provider should offer the ability to segment data based on various criteria, such as job title, industry, or location. Additionally, the provider should offer customization options to fit the specific needs of the business.

4. User interface and customer support

The fourth consideration is the user interface and customer support offered by the provider. The user interface should be intuitive and easy to use, with robust search and filtering capabilities. Customer support should be readily available to answer any questions or concerns that arise.

5. Compliance with regulations

The final consideration is compliance with regulations, such as GDPR and CCPA. The provider should be compliant with all relevant regulations to ensure that data privacy is maintained.