The B2B Marketer's Guide to Website Personalization and Engagement

Start identifying top accounts and customize their experience throughout the ABM funnel. Receive detailed insights on:

• Targeting and segmenting your audiences
• Auditing your content inventory to identify funnel gaps
• Customizing the visitor experience with website personalization
• Measuring your success & aligning your resources

70% of B2B buyers cite websites as the most influential channel to identifying top vendors, yet only 45% stay on sites more than 15 seconds.

As B2B marketers, our challenge is to deliver relevant site experiences to our prospects and customers to get them to stay longer, engage more with our content, and keep coming back for more.

This may seem like a daunting task, but there is a solution: customizing and personalizing the visitor experience. To help you get started, we put together this eBook where you’ll find real-life case studies from Demandbase customers, like Outsystems, whose personalization strategy led to a 3.6X increase in content consumption and a 59% increase in page views.

Download the B2B Marketer’s Guide to Website Personalization and Engagement today.