Is ZoomInfo Worth It? We Did the Research

If you made it here, you’re likely wondering if ZoomInfo is worth the investment. This is a valid concern considering its strong position in the sales intelligence market, thanks to its extensive contact database and advanced features.

However, ZoomInfo’s lack of pricing transparency has left many potential users guessing about the true cost of service before they commit (see for instance this post on Reddit).

When you visit ZoomInfo’s website and navigate to their pricing, you only get their packages, but not the actual pricing info.

Upon clicking ‘view pricing’, you’re prompted to enter your personal details.

After doing that, and clicking ‘submit’  the next screen still doesn’t show you the pricing — rather, it tells you to expect an email from a sales rep.

This leads us to the question, what is ZoomInfo hiding and why? 

In this guide, we’ll break down everything you need to know about ZoomInfo, including its pricing, features, pros, and cons. We’ll also consider alternative options that might better suit your business needs and budget.

In the end, whether you’re already a ZoomInfo user or thinking about trying it for the first time, we’ll let you decide if it’s worth it or not.

ZoomInfo Review: Products, Key Features, Functionalities, Pros, Cons and Pricing

What is ZoomInfo?

ZoomInfo is a B2B database software that provides detailed business information for marketing and sales professionals.

It helps enhance sales and marketing strategies by offering comprehensive data on businesses including their finances, technologies used, and organizational structure. This information supports targeted marketing efforts through segmentation and predictive scoring.

In addition, ZoomInfo integrates with popular CRM and marketing automation tools, streamlining the lead management process — from initial discovery through to engagement and conversion.  It also features advanced tools like intent signals and buying scoops, alerting users to potential customers in real time.

ZoomInfo Products

ZoomInfo offers four distinct products, each designed to improve various aspects of business operations, from sales to recruitment.

SalesOS

ZoomInfo SalesOS is a sales intelligence platform that empowers sales teams with deep insights to enhance their sales processes.

It leverages ZoomInfo’s extensive contact database, which includes detailed profiles of millions of business contacts and companies across various industries. The platform provides actionable intelligence that sales teams can use to refine their outreach strategies, ensuring they engage the right prospects at the right time.

Key features include:

• Prospector Tool. Allows users to identify and target potential leads based on specific criteria such as industry, company size, and job role.
• Intent Signals. Detects when potential buyers are actively researching topics relevant to your products, enabling more timely and relevant outreach.
• Engage. Allows for streamlined communication with prospects through automated and personalized email sequences and dialer functions.
• WebSights. Gathers visitor intelligence by identifying anonymous website visitors, providing insights into which companies are viewing your site and what they are interested in.
• Conversation Intelligence (Chorus). Analyzes customer interactions across sales calls, emails, and chat sessions. It provides insights into customer sentiments, compliance, and agent performance by transcribing and assessing conversations in real time.
• Workflow Automation. Includes triggers for follow-up emails, task creation, and lead scoring based on interaction data and engagement levels.

MarketingOS

MarketingOS is a marketing automation platform tailored to optimize and streamline the marketing efforts of businesses.

This platform provides marketers with advanced tools and actionable data, enhancing their ability to execute effective marketing campaigns, generate quality leads, and drive better business outcomes.

Key features include:

• Cross-Channel Advertising. Allows marketers to design, manage, and execute multi-channel marketing campaigns from a single interface. This feature supports email, social media, and web advertising channels, providing a unified view of campaign performance.
• Advanced Audience Targeting. Utilizes ZoomInfo’s database to help marketers identify and segment target audiences. Marketers can refine their audience based on different criteria including industry, company size, technology use, and purchasing behavior.
• Site Visitor Identification. Identifies anonymous web traffic, revealing which companies are visiting your site, the pages they are interested in, and their potential buying intent. This insight helps in tailoring content and interactions to drive engagement.
• Performance Analytics. Provides detailed analytics and reporting tools that measure the effectiveness of marketing campaigns. Marketers can track key performance indicators (KPIs) like click-through rates, conversion rates, and ROI to continuously refine their strategies.

OperationsOS

OperationsOS is an operations intelligence platform that boosts business efficiency by integrating data and automating workflows.

It is highly personalized for operations teams, equipping them with tools to streamline processes, maintain data accuracy, and make quick, informed decisions.

Key features include:

• Workflow Automation. This feature automates repetitive tasks in various operational processes such as data entry, report generation, and task allocation. It reduces manual errors and frees up team members to focus on more strategic activities.
• Data Health Monitoring. This function constantly monitors the quality of data across systems, identifies discrepancies or outdated information, and suggests corrections to maintain the integrity of operational data.
• Supplier and Vendor Management. The platform provides tools to manage relationships with suppliers and vendors, track interactions, manage contracts, and evaluate performance based on predefined KPIs. This ensures that companies maintain strong, productive relationships with their external partners.
• Lead Routing. This system automatically routes leads to the appropriate sales representatives based on predefined criteria.

TalentOS

TalentOS is a talent acquisition and management platform. It simplifies the hiring process by leveraging ZoomInfo’s database of professionals and companies to provide recruiters with deep insights and tools for sourcing and engaging top talent.

Key features include:

• Integration with Applicant Tracking Systems (ATS). This feature seamlessly integrates with popular ATS platforms to streamline the recruitment workflow, keeping candidate data synchronized and up-to-date across all systems.
• Talent Pools. This functionality allows recruiters to create customizable talent pools, enabling them to nurture and monitor potential candidates for future opportunities and respond quickly to staffing needs.
• Advanced Candidate Sourcing. TalentOS enables recruiters to access a detailed database of potential candidates. Recruiters can filter searches by job title, skills, experience, and geographical location to ensure they find the best fit for open positions.
• Candidate Engagement Tools. The platform offers tools that allow recruiters to engage candidates directly from the system. They can initiate contact through integrated messaging systems, schedule interviews, and track interactions to maintain seamless communication.

Related → Should SDRs or Marketing Own Lead Nurturing?

Key Functionalities of ZoomInfo

Company Profiles

Offers a comprehensive view of potential business clients and partners by collating detailed, actionable data about companies.

• Firmographics. Provides essential information such as company size, location, and industry.
• Financial Data. Access to a company’s financial performance, including revenue figures, funding information, and profitability metrics.
• Technographics. Details on the technologies a company uses, such as CRM systems, analytics tools, and marketing platforms.
• Organizational Structure. Information on important individuals within the company, including roles, titles, and contact details.
• Market Signals and News. Updates on significant events like mergers, acquisitions, or leadership changes that might affect a company’s strategy or market position.

Contact Information

Provides direct access to accurate and up-to-date contact information of key stakeholders and decision-makers across various industries.

• Direct Contact Details. Users gain access to verified and direct phone numbers, email addresses, and even social media profiles of individuals,
• Location-Based Searches. ZoomInfo supports geographical filtering, which helps in localizing marketing efforts or targeting specific regions for expansion or recruitment.
• Role and Title Filtering. Users can search for contacts based on specific job roles, seniority levels, or departments.
• Industry and Company Size Filters. Users can refine contact searches based on the industry and the size of the companies.

Intent Data

This identifies and tracks the online behavior of potential buyers. It leverages advanced analytics to detect signals that indicate a company’s interest in purchasing products or services.

• Web Activity Monitoring. Monitors web activities, such as page visits, downloads, and search queries, to identify what topics or products a potential customer is researching.
• Behavioral Insights. Analyzes behavior patterns to discern the buying stage of a potential customer, whether they are in the awareness, consideration, or decision phase.
• Topic and Keyword Tracking. The platform enables tracking based on specific topics and keywords related to the user’s business.
• Lead Scoring and Prioritization. Intent data is integrated into a scoring system that ranks leads based on their engagement level and likelihood to purchase.

Sales Triggers

Sales triggers alert you in real-time about important events and changes within target companies. This allows sales professionals to stay informed about significant developments that could influence buying decisions.

• Real-Time Alerts. Users receive instant notifications about crucial activities and events related to their prospects or clients.
• Customizable Triggers. Sales signals can be customized based on specific triggers such as job changes, company expansions, mergers, or product launches.
• Event-Based Alerts. Notifies sales teams of key events like funding announcements, leadership changes, or significant company milestones that might affect a prospect’s buying capacity or needs.

Workflow Automation

This streamlines and optimizes sales and marketing processes by automating repetitive tasks and integrating data across different platforms.

• Trigger-based Tasks. Automates the creation and assignment of tasks based on specific triggers, such as a prospect downloading a white paper or visiting a pricing page.
• Task Routing. Intelligent routing of tasks to appropriate team members based on rules set for skill set, workload, or geographic location, optimizing resource utilization.
• Email Sequences. Sets up automated email sequences that are triggered by specific customer actions.
• Automated Data Entry and Updates. Syncs the entry and updating of contact and company data within CRM and marketing automation platforms. This reduces manual errors and frees up valuable time for sales and marketing professionals.

Strategic Market Segmentation

This function helps identify and understand different market segments, enabling sales and marketing teams to tailor their strategies to the specific needs and behaviors of different customer groups.

• Advanced Filtering Capabilities. Users can segment the market using a wide range of criteria including industry, company size, geographic location, technology usage, and financial metrics.
• Customizable Segmentation Models. Users can create custom segmentation models that align with their specific business goals and market conditions.
• Segment Performance Tracking. The functionality includes tools to track and analyze the performance of marketing and sales activities within each segment.

Cost of ZoomInfo

ZoomInfo does not publicly list specific prices, as costs are typically customized based on the number of user licenses, the extent of database access required, and additional features or integrations.

This approach is actually a common practice among major software companies like Zendesk and Salesforce because it allows them to tailor solutions to individual client needs and budgets. However, this lack of transparency can also be seen as a major disadvantage, alienating businesses who prefer upfront pricing information for easier budgeting and comparison.

So, how much does ZoomInfo cost? Despite their secretive approach, we found the actual cost.

In a Reddit forum discussing ZoomInfo’s lack of pricing transparency, an employee decided to intervene and gave ballpark estimates of the solution.

[Source: Reddit (@ender323)]

Generally, subscription fees are billed annually, and businesses are offered three tiered plans: Professional, Advanced, and Elite.

Professional Plan

This entry-level tier is suitable for small to medium businesses focusing on basic sales and marketing needs. It includes access to ZoomInfo’s core database and some standard features like email alerts and integration with Salesforce.

• The Professional plan starts at $14,995 per year.
• Subscribers get 5,000 annual bulk credits and the plan supports up to three users.
• Additional users can be added at $1,500 each. There are discounts available for adding larger teams.

Advanced Plan

Geared towards medium to large businesses, this tier offers more advanced features such as deeper CRM integrations, access to more detailed company and contact data, and additional user seats.

• The Advanced plan starts at $24,995 per year. 
• It includes 10,000 annual bulk credits plus an additional allocation of 1,000 monthly credits per user.
• Additional user slots are available at $2,500 each. Volume discounts are typically offered for larger teams to expand their access.

Elite Plan

The most comprehensive package, designed for large enterprises or heavily sales-driven organizations. This tier includes all features of the Advanced plan plus access to ZoomInfo’s intent data, which can indicate when potential leads are actively researching topics relevant to your products.

• The Elite plan starts at $39,995 per year. 
• Similar to the Advanced Plan, it includes 10,000 annual bulk credits and provides 1,000 monthly credits per user.
• Additional user slots can be added for $2,500 each. Discounts may be available for bulk additions, providing cost savings for larger teams.

Zoominfo Pricing Plans Considerations

Beyond the base subscription fees, ZoomInfo charge extra for:

• Number of Users. Each additional user beyond the included amount adds to the cost.
• Number of Credits. You can purchase additional credits in bulk, with discounts available for larger volumes.
• Add-on Features. Features like Worldwide Data, FormComplete, InboxAI Premium, and various engagement and compliance tools increase the overall cost.
• Cost Per Contact. The cost per contact varies depending on the plan and the number of credits purchased. For example, the Professional plan with 5,000 credits costs $2.99 per contact.
• Monthly Cost. While ZoomInfo only offers annual contracts, the monthly cost can be estimated based on the plan and number of users. For example, the Professional plan for 3 users would cost approximately $1,250 per month.

However, it’s also important to note that the complexity of the pricing structure can make it difficult to estimate total costs without engaging in a direct consultation with ZoomInfo’s sales team.

Hit Your Revenue Goal. Use Fewer Resources. Try Demandbase Now!

ZoomInfo Pros

• Direct Access to Decision-Makers. ZoomInfo provides accurate contact information, including direct phone numbers and email addresses, allowing businesses to bypass gatekeepers and reach decision-makers directly. This speeds up the lead generation process and increases the chances of connecting with the right people.
• Solid Data Source for Prospecting. With an extensive contact database, ZoomInfo serves as a solid foundation for identifying potential customers. The platform provides comprehensive company profiles and detailed contact information, which allows businesses to target their outreach effectively and build qualified lead lists.
• Valuable Intent Data for Targeted Outreach. ZoomInfo’s intent data provides insights into companies actively researching products or services similar to those your business offers. This feature helps prioritize leads and tailor messaging, significantly boosting conversion chances by engaging with prospects at the right time.
• Advanced Data Search for Granular Targeting. ZoomInfo’s advanced search capabilities allow businesses to filter prospects based on specific criteria, such as industry, company size, location, and technographics. This granular approach ensures that your marketing campaigns and sales efforts target only the most relevant audience segments.
• Data Cleanup Assistance for Improved Accuracy. ZoomInfo provides data cleanup services to help businesses maintain accurate and up-to-date contact information. This ensures that marketing and sales efforts are not wasted on outdated or incorrect data.
• Numerous Workflow Automations for Efficiency. ZoomInfo integrates with various CRM and sales platforms to automate repetitive tasks such as data entry, lead assignment, and email outreach. This optimizes workflows, saves time, and allows teams to focus on more strategic activities.

ZoomInfo Cons

• Complex Pricing Structure. Many users describe ZoomInfo pricing model as complex, potentially leading to confusion and difficulty in understanding the total cost upfront. This complexity hinders users from easily comparing plans or estimating expenses, particularly when assessing the platform against competitors that offer more straightforward pricing. (See G2 review).
• Time-consuming Setup and Steep Learning Curve. New users often complain of the platform’s complex interface and steep learning curve, making the onboarding experience unpleasant. In some cases, businesses looking for quicker, easier sales intelligence solutions have to switch to other options. (See G2 review).
• Limited Free Trial with Mandatory Demo. ZoomInfo’s version of a ‘free trial’ gives you access to only ten contacts and requires you to participate in a live demo by a sales representative. This setup can be restrictive and inconvenient for potential customers who prefer to explore the tool independently to assess its suitability before making a commitment. (See G2 review).
• Expensive Paid Plans. The cost of ZoomInfo’s paid plans is generally perceived as high, which can be a major drawback for startups and small to medium-sized businesses operating within tight budgets. (See G2 review).
• Complex Integration Workflows. This was cited by another unhappy user. (See G2 review).
• Suboptimal Filtering. Issues with clunky navigation and less-than-ideal filtering capabilities make it difficult to efficiently sift through data and pinpoint specific information. (See G2 review).

There have also been several news reports of ZoomInfo’s shady practices, particularly with ‘contract auto-renewals.’ See for example these reviews on G2:

“Misrepresentation of product – No Support – Poor tactics”

“Unacceptable Service & Predatory Practices”

“Terrible Account Management”

“Do trust them to honor their contracts? Terrible experience.”

“Not a product for SMB companies”

“Utterly horrible, wish we never got involved with them.”

When ZoomInfo is Worth It

Aside from what we’ve mentioned, ZoomInfo is worthwhile for:

• Large Enterprise Companies. If your business operates on a large scale, ZoomInfo’s extensive data on industries, companies, and key decision-makers can provide valuable insights.
• Businesses with Established Sales and Marketing Teams. ZoomInfo can empower your sales and marketing teams by providing them with detailed contact data, organizational hierarchies, and actionable market insights. This enables them to target leads more precisely, tailor their messaging based on detailed company data, and significantly improve conversion rates.
• Companies Targeting Specific Industries or High-Value Accounts. ZoomInfo’s advanced search filters allow you to focus on specific industries, geographic regions, and even roles within companies. This makes it an ideal tool for businesses aiming to penetrate particular markets or engage with high-value accounts, providing the detailed information needed to craft highly personalized outreach strategies.

When ZoomInfo is NOT Worth It

ZoomInfo may not be worth it for:

• Small Businesses with a Limited Budget. ZoomInfo’s pricing starts at $14,995 per year, and monthly expenses can exceed $7,000 based on usage. This substantial investment may be challenging for startups and SMBs, especially when many competitors offer similar services at lower costs.
• Smaller Sales and Marketing Teams. The platform’s wide range of features and complex interface may overwhelm smaller teams. Simpler and more affordable solutions might be a better fit, offering similar benefits without a steep learning curve.
• Generic Targeting Needs. If your data needs are not highly specific or you do not require advanced features like real-time intent data, opting for simpler and more cost-effective tools might be more appropriate.
• Concerns About Data Accuracy. Although ZoomInfo claims to maintain high-quality contact data, several users complain of inaccuracies in their data, leading to inefficient use of time and resources. If precise data accuracy is crucial for your operations, this could be a significant issue.

On the flip side, if your business prioritizes cost efficiency, then ZoomInfo is out of the question. Its complex pricing structure, shady practices, and other undisclosed restrictive terms could pose additional operational challenges post-subscription.

9 Most Popular ZoomInfo Alternatives

1. Demandbase

Demandbase is a leading B2B go-to-market (GTM) platform that streamlines the sales and marketing processes by integrating data, insights, and technology. It’s designed specifically for B2B companies aiming to enhance their marketing strategies, improve their sales conversions, and ultimately drive revenue growth.

The platform leverages artificial intelligence (AI) to provide predictive and actionable insights that empower businesses to target and engage their most valuable accounts more effectively.

Key Features:

• Account-Based Marketing (ABM). Demandbase provides a robust ABM solution that helps companies tailor their marketing efforts to key accounts. This tool uses AI to identify and prioritize high-value accounts, personalize marketing campaigns, and measure the impact on revenue. Enhanced by deep integrations with popular CRM and marketing automation platforms, it ensures that sales and marketing teams are aligned and can act on the same real-time data.

• Advertising. Demandbase offers targeted advertising capabilities that reach and engage the right audiences. Using AI, the platform optimizes ad placements and bidding strategies to ensure ads are shown to the most relevant audiences, increasing ad spend efficiency. This tool is particularly effective in reducing waste by focusing on accounts most likely to convert.

• Sales Intelligence. Demandbase integrates sales intelligence directly into sales team workflows. This feature equips sales professionals with real-time insights about potential buyers, including buying intent signals and engagement levels. It enables sales teams to prioritize their efforts based on who is most likely to buy and which messages they are most likely to respond to.

• Data Management. Demandbase’s data management system ensures clean, accurate, and comprehensive account and contact data. It guarantees that the insights and actions recommended are based on the latest and most accurate information.
• Analytics and Reporting. Demandbase provides advanced analytics and reporting capabilities that enable companies to monitor the effectiveness of their GTM strategies. These tools deliver detailed insights into campaign performance, account engagement, and revenue impact, allowing marketers and sales teams to continuously refine and optimize their efforts.

Why Choose Demandbase?

Connect with Key Decision-Makers

Unlock the full potential of B2B networking with Demandbase’s extensive contact database. You get 147 million contacts, including over 87 million email addresses and 40 million mobile numbers, placing the most crucial decision-makers within your reach. It ensures that you engage the right contacts at the perfect moment in their buying journey, enhancing your ability to close more deals efficiently.

Rely on Unmatched B2B Data

Demandbase offers an exhaustive B2B dataset, including insights on over 82 million domains and 20,000 technologies. This rich data equips you with the tools necessary to refine models and drive business initiatives.

Target with Precision

With data on over 83 million companies worldwide and insights into 1.6 million corporate hierarchies, Demandbase transforms your targeting strategies. This detailed company data allows you to pinpoint and personalize your outreach to the most promising prospects, ensuring your messaging resonates with the unique needs of each target.

Gain Market Insights

Stay ahead of market trends with Demandbase B2B Intent. Our platform processes over 1 trillion signals per month and provides access to 400,000 keywords, offering a comprehensive view of market movements and intent. This deep insight enables you to anticipate market needs and align your strategies to meet them.

We Believe Demandbase is Impressive, and It Appears We’re Not the Only Ones.

2. Apollo.io

Apollo.io is a sales intelligence platform that helps sales teams improve their SDR strategy and accelerate sales processes by providing comprehensive tools for prospecting, engagement, and analytics. Designed for sales and marketing teams, Apollo.io offers access to an extensive database of over 200 million contacts and 10 million companies.

Key Features:

• Sales Sequencing. The platform automates the outreach process with customizable sequences that can include emails, calls, and social touches.
• Email Tracking and Analytics. Provides detailed analytics on email performance, including open rates, click rates, and reply rates.
• Lead Scoring. Using predictive analytics, Apollo.io ranks leads based on their likelihood to convert.
• Dialer. The integrated dialer allows users to make calls directly from the platform, logs call details automatically, and includes features like local presence dialing to increase connection rates.
• Task Management. Sales teams can manage their daily activities directly within Apollo.io, creating, assigning, and tracking all their tasks.

Related → How to Use Data for Better B2B Sales Prospecting: A Practical Guide

3. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a sales intelligence tool built for B2B sales professionals. It leverages LinkedIn’s extensive network to provide detailed insights and data, helping users to target, understand, and engage with potential clients more effectively. It also provides recommendations for leads based on user preferences and past interactions within LinkedIn.

Key Features:

• InMail Messaging. Users can directly contact prospects, even those outside their immediate LinkedIn network. Also includes message templates and the ability to track message performance.
• Account Pages. Provides detailed insights about companies, including news mentions, common connections, related leads, and recent job changes within the company.
• Smart Links. Allows users to share presentations and other content with prospects directly through the platform.
• Real-Time Sales Updates. Receive real-time updates on job changes, company news, and other relevant activities from their saved leads and accounts.

4. UpLead

UpLead is a B2B data provider and sales intelligence platform that enables businesses to find, connect, and engage with qualified prospects. The platform focuses on delivering high-quality leads through its database, ensuring that sales and marketing professionals have access to accurate and verified contact information.

Key Features:

• Data Enrichment. Users can enhance their existing contact lists by adding missing information with UpLead’s data enrichment tools. This includes adding emails, phone numbers, social media profiles, and more.
• Technology Tracking. UpLead provides insights into the technologies used by companies, which helps understand their needs and how best to tailor sales pitches.
• Email Verification. Before downloading leads, UpLead verifies email addresses in real-time to ensure high deliverability.
• List Building. Users can build custom lists of leads based on specific sales criteria. These lists can be saved and continually updated with new data directly from UpLead.
• Intent Data. UpLead offers intent data that indicates which companies are actively researching products or services like yours.

Related → Intent Data: The Secret to Knowing Who’s Most Likely to Buy

5. LeadIQ

LeadIQ is a prospecting and lead capture tool that streamlines the process of generating and managing leads for sales teams. It simplifies the task of capturing contact data from various online sources and directly integrating this information into sales workflows.

Key Features:

• Lead Management. The platform allows users to manage and organize leads effectively within the system. Users can segment leads into campaigns, track engagement, and manage follow-ups, all from a unified interface.
• Web Prospect Capture. Users can capture lead information directly from the web, particularly from professional networking sites like LinkedIn.
• Campaign Management. Users can set up sequences, track opens and replies, and optimize campaigns based on performance metrics.
• CRM Integration. Seamlessly integrates with popular CRM systems like Salesforce, HubSpot, and Outreach, allowing for automatic synchronization of lead data between LeadIQ and the CRM.

Related → How Sales and Marketing Teams Can Scale ABM with Demandbase and HubSpot

6. Cognism

Cognism is a B2B sales intelligence platform that combines prospecting, lead generation, and data management to provide sales teams with actionable insights and high-quality leads. It features a global database with access to millions of business profiles, making it essential for companies looking to expand internationally and needing reliable data across various markets.

Key Features:

• Sales Trigger Events. This feature provides real-time notifications about key events such as funding rounds, leadership changes, and product launches.
• Prospector Tool. Allows users to identify and target ideal customers using advanced filtering options such as job title, industry, company size, and geographical location.
• Compliance Filters. Cognism includes built-in compliance filters to ensure regulatory compliance, especially with GDPR in Europe. These filters guarantee that all data used and processed through the platform adheres to relevant data protection regulations.
• Intent Data. Identifies companies actively researching products or services related to your offering.
• Data Enrichment. Enriches existing contact lists by adding up-to-date information, including email addresses, phone numbers, job titles, and company details.

7. Lusha

Lusha is a B2B data enrichment platform that helps sales and marketing teams find accurate contact information and run more effective outreach campaigns. By providing reliable and compliant data, Lusha enhances businesses’ prospecting efforts and improves lead generation processes.

Key Features:

• Browser Extension. Provides a browser extension that allows users to capture contact information directly from professional networking sites like LinkedIn.
• Email and Phone Number Finder. Lusha’s email and phone number finder tool helps users uncover direct contact information for their leads.
• API Access. Offers API access, allowing businesses to integrate Lusha’s data enrichment capabilities directly into their own applications and workflows.

8. Lead411

Lead411 is a lead generation platform that delivers real-time sales triggers and news alerts to help sales teams identify and prioritize high-potential leads.

Key Features:

• Sales Trigger Events. Provides real-time alerts on sales trigger events, such as funding announcements, executive changes, mergers and acquisitions, and hiring trends.
• Advanced Geo-Targeting. Users can filter leads based on precise geographical parameters, including city, state, country, and even zip code.
• Social Media Insights. Integrates with social media platforms to gather additional information about prospects, such as their LinkedIn profiles, Twitter activity, and other social engagements.

9. Seamless.ai

Seamless.ai is an AI-based lead management solution that offers sales teams real-time access to million contacts and data points. This includes up-to-date emails, direct dial phone numbers, and other relevant contact information, which are critical for initiating sales conversations and building relationships.

Key Features:

• AI-Powered Data Enrichment. Uses artificial intelligence to enrich contact lists with missing information such as emails, phone numbers, and social media profiles.
• Bulk Search and Export. Users can perform bulk searches to find contact information for large lists of prospects or companies in various formats, such as CSV and Excel.
• Real-Time Data Verification. Employs real-time data verification techniques, including SMTP verification, pattern analysis, and domain validation, to ensure the accuracy and deliverability of email addresses.
• Chrome Extension. Enables users to gather contact information directly from LinkedIn and other websites. By simply hovering over a profile or company, users can instantly access and save contact details, streamlining the prospecting process.

Hit Your Revenue Goal. Use Fewer Resources. Try Demandbase Now!

Where Demandbase Excels Over ZoomInfo

Smarter Account Intelligence

• We offer a high-definition view of your accounts, drawing from multiple data sources.
• Our AI-powered intelligence cuts through the noise to deliver the most relevant and accurate B2B data.
• Unlike Zoominfo, we don’t rely on unvetted sources like email scraping, ensuring data quality.

A Superior Customer Experience

• We prioritize customer satisfaction and success, acting as partners with our clients.
• Our comprehensive customer support comes standard, with no hidden fees or unexpected price hikes.
• We offer professional services for those who need extra support, a feature not typically offered by other vendors.

More Accurate and Scalable Intent Data

• Our intent data combines high accuracy with keyword granularity, thanks to our proprietary B2B DSP and advanced machine learning.
• We source over a trillion intent signals monthly and refine them using natural language processing, resulting in the most precise intent models in the industry.
• Unlike other providers, we offer over 575k+ keywords and regularly review and optimize our data collection practices.

Seamless Web Personalization

• Demandbase Personalization allows for a tailored customer experience by eliminating unnecessary form fields, capturing detailed information, and customizing web pages with relevant content.
• This feature significantly boosts conversion rates, a capability ZoomInfo lacks.

Sales Intelligence, Done Right

• We provide sales teams with actionable insights that go beyond basic contact information, enabling more relevant and productive conversations.
• Our insights include smarter technographics, reliable intent data, verifiable news and social insights, first-party engagement data, and warm introductions.

A Proven B2B DSP

• We have a mature and optimized demand-side platform (DSP) specifically built for B2B advertising.
• Our DSP leverages predictive models for efficient ad campaigns, minimizing wasted spend.
• We offer account and impression balancing capabilities that no other competitor has, ensuring that every impression is optimized for maximum impact.

Sophisticated Orchestration

• Our orchestration tool allows you to automatically coordinate multi-channel plays across various platforms, ensuring seamless execution and data consistency.
• Unlike some vendors, our orchestration is built for scalability, catering to entire organizations, not just individual sales reps.

Fast, Modern Predictive Analytics

• We utilize cutting-edge AI to deliver tailored predictive models in under 24 hours, providing actionable insights on opportunity potential and account fit.
• Our predictive models go beyond simple lead scoring, offering true AI-driven insights to help you capitalize on opportunities promptly.

Video → Why Tenable Chose Demandbase

Switch to Demandbase Today and See the Difference

Tired of overpaying for a bloated sales intelligence platform that doesn’t quite fit your needs?

Demandbase offers a refreshing alternative, delivering precise account intelligence, web personalization, and AI-driven insights that actually move the needle.

Say goodbye to wasted ad spend, irrelevant data, and missed opportunities. With Demandbase, you’ll get:

• Targeted Account Intelligence. Understand your ideal customer profile better with Demandbase’s deep insights into account behaviors and needs. This intelligence helps you focus your marketing and sales efforts on the most promising prospects.
• Efficient Web Personalization. Customize your website’s user experience for every visitor based on their industry, company size, and other pertinent criteria. Demandbase makes it easy to deliver a tailored experience that converts visitors into leads.
• AI-Powered Insights. By leveraging artificial intelligence to predict market trends, you can identify high-value opportunities, and optimize your campaigns in real time. Demandbase’s AI tools provide actionable insights that are not just data points but strategies for growth.
• Streamlined Ad Campaigns. Reduce your ad spend by targeting only those who are most likely to convert. Demandbase’s advanced algorithms ensure that your advertising dollars are spent on ads that are displayed to the right audience, maximizing ROI.

Make the switch to Demandbase and transform your approach to account-based marketing with a solution designed to deliver results.