Introducing the Reimagined Demandbase: Power, Precision, and Alignment at Scale

We’re excited to unveil the all-new Demandbase, reimagined and enhanced to support your teams in powerful new ways.

When opportunities come and go in an instant, the key to winning is precision and flawless execution. With our new updates, we’ve made it easier than ever to move quickly, align your teams, and act with confidence.

At the core of this transformation is our commitment to cross-functional alignment. Demandbase One™ unifies 1st, 2nd, and 3rd-party data from across your entire tech stack and transforms it into actionable intelligence. This enables you to know exactly who to target, when to reach them, where to engage them, and with what message—activating these insights across every touchpoint to coordinate, orchestrate, personalize, and automate your go-to-market strategy like never before.

What’s New in Demandbase One?

A New Sales Experience

We’ve completely redefined the sales user experience. By fully integrating our award-winning marketing and advertising features into the sales platform, we’re fostering true cross-functional alignment between marketing and sales teams. Now, both teams can work from the same set of data and insights, targeting the same accounts, contacts, and buying groups with precision. This results in seamless coordination, making it easier for sales teams to adopt and use the platform, which ultimately leads to faster sales cycles, increased customer retention, and extended customer lifetime value.

That means:

• Precise Insights: Your sales teams now have access to real-time insights, allowing them to better prioritize accounts and focus on the contacts who are most likely to buy.
• Seamless Alignment: By sharing the same data and targeting strategies as marketing, sales teams can now execute with greater precision, speed, and impact.
• Increased Efficiency: Sales workflows are streamlined, meaning your teams can spend less time digging through data and more time closing deals.

Powerful New Features

We didn’t just stop at optimizing the sales experience. With our latest release, we’ve added several powerful features to help your teams work smarter, faster, and more collaboratively. Here’s a look at what’s new:

• Contact Smart Scoring
  We’ve enhanced the way you find and prioritize your best leads. With advanced sorting, refined filters, and an expanded employment database, it’s now easier than ever to quickly identify and match relevant contacts. This feature helps sellers focus on the right people at the right time, improving accuracy and efficiency in outreach efforts.
• Buying Groups for Sales
  Sales reps can now automatically identify key decision-makers within target accounts, assign buying roles, and engage the right stakeholders with personalized content designed to move deals forward faster. This feature eliminates the guesswork from account management and helps sellers focus on the decision-makers who matter most.
• Site Visit Intelligence
  Gain deeper insights into your prospects by tracking account activity on your site. Site Visit Intelligence identifies top pages visited, analyzes account behavior, and recommends key contacts even from anonymous visitors—allowing your teams to engage buyers at moments of peak interest.
• Third-Party Channel Actions
  Speed up your sales process by adding leads directly into platforms like Outreach, Salesloft, and Gong—bypassing traditional CRM delays. This ensures that your teams can respond to new opportunities in real-time, speeding up lead response and improving seller efficiency.
• Customizable Prescriptive Sales Dashboards
  Tailor your sales dashboards to what matters most to your business. With list prioritization, advanced filtering options, and targeted reporting, these customizable dashboards make it easier to focus on the insights that drive decision-making. With easier access to the right data, your sales teams can take decisive action when it counts.

We’re More Enterprise-Ready Than Ever

Demandbase has always been built for enterprise-level complexity, but now it’s more flexible and scalable than ever. We’ve enhanced our platform’s ability to adapt to your evolving needs—no matter what kind of go-to-market strategy you’re running. With deeper integrations across your tech stack and unmatched scalability, Demandbase One is now the most powerful account-based, go-to-market platform in the world.

From marketing and advertising to sales and revenue operations, Demandbase One allows you to orchestrate every aspect of your GTM motion with the precision and coordination that today’s B2B landscape demands.

We Have a Fresh Look and Feel

Along with these new updates, we’ve enhanced our brand to be sleeker, cleaner, and more tech-forward to reflect the power and innovation behind the Demandbase platform. You’ll notice this fresh aesthetic across our website, communications, product, and everything in between—giving you a faster, more cohesive experience.

Today marks the beginning of a new era for Demandbase. We’ve re-architected our entire platform, from user experience to brand experience, to meet the needs of B2B enterprises navigating a fast-evolving market. Our mission is simple: to transform how B2B companies go to market, ensuring sales and marketing teams are aligned and armed with the data they need to win.

Move Faster, Align Better, Win More

Your teams can’t perform at their best if your data is fragmented or if sales and marketing are out of sync. That’s why we’ve reimagined Demandbase to make sure your entire revenue team is aligned, informed, and ready to act with precision.

This is about giving your team the confidence to act decisively when it matters most. Whether it’s spotting a buying signal, updating contacts, or acting on critical account intelligence, you’ll have the right data, at the right time, driving the right actions.

Welcome to the future of go-to-market alignment.

Welcome to the new Demandbase.

#DemandTheFuture