Demandbase One for Sales: Ushering Sellers into a New Era of Sales Transformation

While the dynamics of B2B sales have changed dramatically, sales teams are still under immense pressure to deliver results. They’re expected to find the right prospects, personalize their messaging, engage multiple stakeholders, and close deals faster than ever before. Yet, they often waste their time because they don’t know which accounts to prioritize, and they are hampered by inefficient processes and a lack of actionable insights. These challenges can lead to missed opportunities, prolonged sales cycles, and ultimately, failure to meet revenue targets.

That’s why we’re thrilled to announce the launch of Demandbase One for Sales (DB1S). This innovative solution is designed to address the most pressing pain points faced by modern B2B sales teams, empowering them with the tools and insights they need to thrive in an increasingly complex selling environment.

Now sellers can easily:

• Identify the right accounts with precision and intent data
• Prioritize contacts using actionable insights like smart scoring
• Track and respond to buyer behaviors in real-time
• Accelerate deal cycles by targeting decision-makers at the perfect moment

Demandbase One for Sales is designed to streamline the sales experience, helping sellers identify high-potential accounts, engage key decision-makers, and accelerate deal cycles. Unlike previous platforms that catered only to marketing or were disconnected from key insights, DB1S integrates seamlessly with sales processes, providing a comprehensive, data-backed solution for modern sellers.

A New Era of Sales: The Demandbase One for Sales Advantage

DB1S redefines the sales experience by giving teams everything they need to succeed in a modern, account-based selling environment. Key advantages include:

• Smart Prioritization: DB1S empowers sellers to focus on top accounts, leveraging intent signals and contact insights to make sure they spend time where it matters most.
• Increased Efficiency: With seamless integrations into tools like Outreach, Salesloft, and Gong, sellers can act quickly, with minimal switching between platforms.
• Enhanced Insights: Gain a deep understanding of buyer behavior, including which accounts are visiting your site and what content they are interacting with.
• Sales and Marketing Alignment: Sales and marketing teams can work off the same data and insights ensuring both teams are in lock-step from beginning to end.

No More Guesswork: Prioritize the Right Accounts with DB1S

A common pain point for sales teams is spending too much time prospecting and only 28% of their time selling – all without knowing which accounts are ready to engage. With DB1S, this guesswork is eliminated. The custom dashboards surface critical insights, such as:

• Accounts actively visiting your website
• Decision-makers researching your solutions
• Accounts displaying intent signals

By surfacing these insights, sellers can focus on high-priority accounts, ensuring that their time is spent on prospects that are most likely to convert. This not only saves time but also maximizes the impact of outreach efforts.

Maximize Efficiency with Contact Smart Scoring

Contact Smart Scoring is one of DB1S’s most powerful features, addressing the challenge of inaccurate or irrelevant contact data. With advanced sorting, refined filters, and an expanded contact database, sellers can quickly find and engage the right contacts, reducing the time spent chasing bad leads.

Contact Smart Scoring helps ensure that:

• Sellers reach decision-makers whose data is accurate and up-to-date
• The quality of leads improves, allowing for more personalized and effective outreach
• Time is saved by automating contact matching

Accelerate Deal Cycles with Buying Groups for Sales

Engaging the wrong decision-makers can significantly slow down a deal cycle. DB1S’s Buying Groups for Sales feature changes that by automatically identifying key decision-makers and assigning appropriate buying roles. This feature enables sellers to:

• Engage the right members of a buying group
• Influence purchasing decisions earlier and more effectively
• Accelerate deal cycles by reaching decision-makers when they are most likely to buy

Uncover Hidden Insights with Site Visit Intelligence

Understanding account behavior on your website is crucial for personalizing outreach, but it’s often difficult to track which pages a prospect is visiting. With Site Visit Intelligence, DB1S tracks visitor activity, providing critical insights such as:

• Top pages visited by accounts
• Known contacts visiting your website
• Recommendations for anonymous visitors

These insights allow sellers to tailor their outreach based on real-time behavior, ensuring they engage prospects with the right message at the right time.

Streamline Workflows with Seamless Integrations

Sellers lose valuable time when they have to switch between different platforms and systems. DB1S solves this with seamless integrations into widely used sales tools like Outreach, Salesloft, and Gong. This means sellers can:

• Take action on contact recommendations directly from their platform of choice
• Save time by avoiding the need to manually switch between systems
• Ensure that their workflows are uninterrupted, making them more efficient

Tailor Your Sales Strategy with Customizable Dashboards

Long-term sales success relies on the ability to identify and act on trends. DB1S’s Customizable Prescriptive Sales Dashboards provide advanced filters for account targeting based on intent data, allowing sellers to:

• Refine target lists with account insights such as site analytics, engagement data, and intent keywords
• Analyze trends over 7, 30, or 90-day periods to spot patterns in prospect interest
• Strategize more effectively based on data-driven insights

With these customizable dashboards, sales teams can ensure they’re always focused on high-impact accounts, adapting their strategies as needed.

Embracing the Future of B2B Sales

Demandbase One for Sales transforms the sales process with smarter insights, streamlined workflows, and seamless alignment between sales and marketing. It equips your team to make better decisions, save time, and focus on what matters most—closing deals.

With DB1S, your sales team will:

• Gain precise insights to drive informed decisions
• Accelerate workflows, saving valuable time
• Strengthen collaboration with marketing for unified outreach
• Close more deals faster and more effectively

Ready to unlock a new era of sales success? Schedule a demo or take a tour and discover how DB1S can help your team close more deals and stay ahead of the competition.