Demandbase Named a Leader in Forrester Wave™ for B2B Revenue Marketing Platforms
Why Demandbase is a Top Platform for Enterprises?
Kelly Hopping
Chief Marketing Officer, Demandbase
We’re excited to share that Demandbase has been named a Leader in The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024.
For us, this isn’t just a designation. Our position among other significant platforms reminds us of our commitment to innovation and excellence, especially in aligning marketing with sales. We received the highest scores possible in seven criteria, including innovation and fit modeling.
We believe Demandbase One™ is the ABM platform that can truly transform how B2B organizations go to market.
Why This Matters
Traditionally, B2B marketing teams needed both marketing automation platforms for leads and account based marketing platforms for accounts. This split approach is merging into a new category: revenue marketing platforms. These marketing orchestration solutions combine demand generation and ABM features, making marketing more efficient and integrated.
The Forrester Wave™ B2B Revenue Marketing Platforms Report is a guide for buyers that evaluates top B2B revenue marketing platforms using 23 criteria.
Demandbase received the highest possible scores in the criteria of:
- Innovation
- Engagement Channels: Personalization
- Engagement Channels: Advertising
- Journey Orchestration: Application Integrations
- Journey Orchestration: Adaptive Workflows
- Audience Segmentation: Buying Groups
- Fit Modeling
Our Chief R&D Officer, Umberto Milletti, sums it up best:
“Everything we do is in service of helping our customers hit their targets and drive their business forward. For us, this report reinforces our commitment to impact and efficiency across GTM teams. We’ll keep raising the bar, making sure your sales and marketing teams have everything they need to excel.”
Why Demandbase is a Top Platform for Enterprises
The Forrester report highlights Demandbase as “particularly relevant for large enterprises focusing on revenue marketing strategies that require robust account modeling, advanced ad targeting, multi-channel orchestration, and data augmentation and integration capabilities.”
As your company grows, your need for customization and flexibility increases. Demandbase is the ultimate platform for enterprises because it scales with your business.
That’s why, as the report notes, Demandbase is “doubling down on its commitment to buying groups as part of its product strategy, with the vision of having AI eliminate guesswork and enable intelligent automation of the process that connects individual contacts to an opportunity.”
Many enterprises start with other platforms but often switch to Demandbase when those platforms can’t keep up with their evolving requirements. We adapt and grow with you, ensuring your sales and marketing teams have the tools they need at every stage.
Demandbase is the ABM leader for enterprise businesses, trusted by six of the Fortune 10 Tech giants. Customers choose us because we handle enterprise needs better than anyone else.
Discover the Demandbase Difference
Don’t settle for a platform that can’t keep up. Demandbase offers unmatched innovation, precise targeting, and seamless integration to ensure your business stays ahead of the curve. Ready to see why we’re a leader in B2B revenue marketing?
Kelly Hopping
Chief Marketing Officer, Demandbase
