How Demandbase & Adobe Are Transforming B2B Marketing

B2B marketing is evolving. Guessing games and outdated segmentation tactics are no longer enough. Today’s marketers need intelligent tools that combine precision targeting with actionable insights to move faster, convert better, and achieve measurable ROI. That’s why Demandbase and Adobe have teamed up to revolutionize how your team connects with the right audience.

We’re thrilled to introduce a groundbreaking integration: Demandbase’s keyword-level intent data, merged seamlessly with Adobe Real-Time CDP B2B Edition, all within the Adobe Experience Platform. The result? Smarter segmentation, hyper-targeted campaigns, and tools to harness the power of your first-party data with unmatched efficiency.

Smarter Segmentation, Precision Targeting

The days of blindly casting a wide net are over. The days of wide, inefficient targeting are over. This partnership changes the game by leveraging Demandbase’s high-fidelity intent signals directly alongside Adobe’s robust data management capabilities.

Here’s how this innovative integration works:

• Identify Active Buyers First
  
  Demandbase pinpoints which accounts are actively researching your solutions, using keyword-level signals from over 700,000 terms across 133 languages. Its advanced relevancy scoring eliminates noise, so you focus on what truly matters.
• Activate Real-Time Insights
  
  Adobe Real-Time CDP B2B Edition transforms your first-party data into an actionable asset. Segment audiences, drive targeted campaigns, and activate insights as soon as they’re available.
• Target with Unrivaled Accuracy
  
  Together, these platforms enable precise targeting by combining rich intent signals with real-time data, ensuring your message consistently reaches the right accounts at the right time.

This integration empowers your team to identify high-value accounts with confidence, reduce wasted efforts, and ultimately maximize returns faster than ever before.

Driving Better Business Outcomes

This isn’t just a tech solution; it’s a competitive advantage. Together, Adobe and Demandbase empower your organization to:

• Maximized ROI
  
  Stop guessing where to put your resources. Spot high-intent leads instantly and zero in on accounts that matter most.
• Enhanced Campaign Performance
  
  Reach your audience where they’re actively engaged, delivering messaging with precision for improved results.
• Streamlined Activation
  
  Activate your audience segments in record time for quicker campaigns and faster results.
• AI-Driven Personalization
  
  Leverage advanced AI tools to create deeply personalized customer journeys that build connections and drive engagement.

Whether you’re aiming to refine your marketing strategy, boost pipeline growth, or drive powerful customer outcomes, this integration accelerates your success in every way.

Unlock Deeper Account Insights

Understanding your audience is the foundation of exceptional B2B marketing. The Demandbase and Adobe integration provides enhanced account intelligence that lets you:

• Spot accounts entering active buying cycles earlier than your competitors.
• Create highly specific segments by combining your first-party data from Adobe with keyword-level intent insights from Demandbase.
• Monitor behavior trends and intent strength to stay ahead of shifts in demand.
• Validate account fit with more precision through industry-leading Ideal Customer Profile (ICP) tools.

The result? More informed decisions, stronger campaigns, and an optimized sales process.

A Decisive Leap Forward for B2B Marketers

This is not just another software update or integration. This is a transformation in how B2B teams operate. With real-time data, actionable intent insights, and streamlined workflows, the Demandbase and Adobe partnership removes the barriers that once slowed your strategies down.

We built this solution with one thing in mind: empowering you to act decisively. By giving your marketing team the tools to understand their prospects better and move faster, you’re gaining the clarity and confidence needed to thrive in a competitive landscape.

Experience the Future of Marketing Today

At Demandbase, we believe confidence starts with clarity. Visibility into who your prospects are and what they need empowers you to act strategically.

Are you ready to take your targeting to the next level? Schedule a meeting with us today and witness firsthand how enhanced intent-driven insights and real-time technology can transform your marketing outcomes.

Smart segmentation, precision targeting, and innovative tools await. Take the leap, and redefine what success looks like for your business.