Demandbase named a Customers’ Choice in 2024 Gartner® Peer Insights™ Voice of the Customer for ABM Platforms

We’re thrilled to share that Demandbase has received the 2024 Gartner® Peer Insights™ Customers’ Choice recognition in the Voice of the Customer for Account-Based Marketing Platforms. This recognition comes straight from the people who use our ABM platform daily, not from us or other vendors. And guess what? It’s our second year in a row receiving this distinction—which means to us, we must be doing something right.

This year, 72 verified users of Demandbase One™ chimed in with their thoughts. Plus, 96% said they’d recommend Demandbase to their peers as of February 29, 2024.

The “Voice of the Customer” report includes the numerical ratings for Overall Rating and four key categories: Product Capabilities, Sales Experience, Deployment Experience, and Support Experience. You can see how Demandbase was rated in the chart below.

We’re proud and grateful for their feedback and can’t wait to keep delivering top-notch service.

“Nothing matters more to us than how our customers feel about using our platform, and the success they’re able to achieve with it,” says Alyssa Opella, SVP of Customer Experience at Demandbase. “As such, being named a Customers’ Choice on this report yet again is a great honor. We strive to continue rolling out innovative capabilities that anticipate the needs of our customers, like we did recently with our Multiple Buyer Journeys, and to keep delivering first-class technology with a top-tier experience.”

About Gartner Peer Insights

Gartner Peer Insights is a free peer review and ratings platform designed for enterprise software and services decision makers.

Gartner defines account-based marketing (ABM) platforms as software that enables B2B marketing and sales teams to run ABM programs at scale, including account selection, planning, engagement and reporting.

What’s the “Voice of the Customer”? 

The “Voice of the Customer” synthesizes Gartner Peer Insights’ reviews into insights for IT decision-makers. In the ABM platforms market, Gartner Peer Insights published 353 reviews and ratings in the 18 months ending February 29, 2024. Demandbase was one of only two providers to receive a Customers’ Choice badge (, the recognized company has to meet or exceed both the market average for Overall Experience and the market average for User Interest and Adoption).

The Gartner “Voice of the Customer” report includes numerical ratings for Overall Rating across a category (in this case, ABM platforms) as well as four in-category ratings in each vendor summary, including:

• Product Capabilities, 4.7/5¹
• Sales Experience, 4.6/5²
• Deployment Experience, and 4.5/5³
• Support Experience. 4.7/5⁴

What Our Customers Say About Us

Don’t just take our word for it—hear it from our customers. Their reviews helped us achieve this 2024 Gartner® Peer Insights™ Customers’ Choice recognition.

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How We Drive Value for Customers

We’re undeniably proud to be recognized for recognitions such as Gartner® Peer Insights™ Customers’ Choice in the Voice of the Customer for Account-Based Marketing Platforms and being named a Leader in the Gartner® Magic Quadrant for ABM Platforms, but we believe these recognitions merely reflect all the hard work we’ve put into our product over the years, including:

• Innovations in ConnectedTV advertising,
• Non-English intent,
• New integrations,
• Continuous improvement of our Account Intelligence,
• Release of Workspaces for enterprises,
• Simplified dashboards,
• UI improvements, and much more.

We strive to be not just a platform vendor, but also a partner who helps our customers with ABM-related training, certifications, services, and more. We offer:

• ABM/ABX Certification so your team knows how to use Demandbase and ABM to create optimal value
• An extensive Demandbase Community of users you can join who share best practices and experiences with ABM
• Professional Services to help you manage any challenges you might have with ABM.

We’ll keep delivering value through our products, services, and partnerships. Because when we build value for our customers, great things happen—for them and for us.

Learn more about why we have been named a 2024 Gartner® Peer Insights™ Customers’ Choice.

Gartner Disclaimers

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, MAGIC QUADRANT and PEER INSIGHTS are registered trademarks and The GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Demandbase.

Gartner® Peer Insights™ content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

¹Based on 71 reviews as of 29th Feb 2024

²Based on 57 reviews as of 29th Feb 2024

³Based on 67 reviews as of 29th Feb 2024

⁴Based on 65 reviews as of 29th Feb 2024