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Moira van den Akker

Moira van den Akker

Director, Enterprise Marketing , Demandbase

A dynamic and high-energy B2B marketing leader, I’ve built high-performance marketing engines from the ground up to elevate marketing's value as a strategic driver of business growth.

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Setting Up and Managing a Double Funnel: Insights from Coupa CMO Chandar Pattabhiram
Blog Marketing

Setting Up and Managing a Double Funnel: Insights from Coupa CMO Chandar Pattabhiram

A Revenue Hero’s Chronicle: How Hexagon Crushes Goals with an Account-Based Strategy
Blog Marketing

A Revenue Hero’s Chronicle: How Hexagon Crushes Goals with an Account-Based Strategy

The Buyer Journey From a Chief Revenue Officer and Chief Marketing Officer’s Point of View
Blog Account Intelligence

The Buyer Journey From a Chief Revenue Officer and Chief Marketing Officer’s Point of View

Data Best Practices to Grow Sales and Increase Marketing Efficacy
Blog B2B Data

Data Best Practices to Grow Sales and Increase Marketing Efficacy

Purposeful Planning: Tech, Talent, or Programs? How to Structure Budgets and Teams for Long-Term Growth
Blog B2B Data

Purposeful Planning: Tech, Talent, or Programs? How to Structure Budgets and Teams for Long-Term Growth