We are Demandbase
Demandbase gives GTM teams the clarity and confidence to build pipeline that truly moves the business.
Every growth story begins with a spark—a moment when a team sees what’s possible and decides to chase it. Demandbase was built to fuel those moments.
We saw revenue teams drowning in data, guessing at their next move, and struggling to create predictable pipeline. So we set out to build a platform that brings everything into focus. Today, Demandbase is the trusted pipeline AI platform that helps GTM teams understand their market, know where to aim, and act with purpose.
Our technology turns complexity into clarity. It connects millions of data points into a single, meaningful view of buyers and accounts—helping companies target smarter, engage more authentically, and grow with intention.
At our core, we believe meaningful growth isn’t just about bigger numbers. It’s about empowering the people behind them to do their best, most impactful work. That’s the story we’re here to help write.
Demandbase is founded to give B2B marketers better intelligence.
Innovations in ABM and intent data reshape how teams target and engage accounts.
Acquisition with Spiderbook to automate the identification of companies that are likely to buy, including those that are already in-market for a company’s products and services.
Acquisition with Engagio reshapes the B2B martech landscape and how B2B companies go-to-market.
Acquisition with InsideView and DemandMatrix to offer a complete “one-stop-shop” for quality data across the five key components required for B2B go-to-market — firmographics, technographics, intent, account identification and contacts.
Demandbase launches Pipeline AI, enabling buying group intelligence and automated GTM execution.
Demandbase is the only Pipeline AI platform that connects people, processes, and platforms to make growth feel automatic.
1,000+
customers
750+
employees
367%
average customer ROI
4.9★★★★★
customer support
Our values guide how we build, create, and collaborate. They’re the engine behind everything we do.
We challenge the status quo and imagine better ways forward—because our customers deserve solutions that move the industry, not just the needle.
We anticipate, adapt, and learn quickly to deliver results that matter now. Speed is how we turn ideas into impact.
We show up as one team, leaning on honesty, diverse perspectives, and shared success. When we work collectively, our customers win—so we win.
CEO
CEO
Gabriel Rogol is the Chief Executive Officer of Demandbase. In his role, Rogol is responsible for fulfilling the company's mission of transforming how B2B companies go-to-market.
Since joining Demandbase in 2012, Rogol has been integral in setting the product and corporate strategy for the company. Throughout his two-plus decade career, Rogol has held leadership positions, including managing world-class customer service and sales teams at IDG and other leading publishers.
Rogol received his BA in Comparative Literature and Russian Language and Literature from Brown University.
Chief Product & Technology Officer
Chief Product & Technology Officer
Umberto Milletti has been leading R&D for Demandbase since its 2021 acquisition of InsideView, which Umberto had founded and been CEO since its inception. InsideView products and data platform are now part of Demandbase One.
Before founding InsideView, Umberto was a pioneer in e-learning as a co-founder of DigitalThink, where he designed and built one of the first multi-tenant software-as-a-service platforms to deliver and track learning for millions of participants. As an executive, Umberto helped lead the company to a successful IPO, and its subsequent acquisition by Convergys in 2004.
Umberto holds a BS in electrical engineering from Tufts University and an MS in electrical engineering and computer science from the University of California, Berkeley.
Chief Marketing Officer
Chief Marketing Officer
Rachel Truair is a high-impact, growth-savvy marketing executive who builds world-class go-to-market engines that scale with efficiency and precision. As Chief Marketing Officer at Simpro Group, a global field service management platform backed by K1, Level Equity, and Great Hill Partners, Rachel led a brand and demand transformation that elevated Simpro’s presence in both the UK and North America, growing the company from an $80M ARR to $200M ARR over two and a half years. Her work unified four distinct brands under a single global marketing strategy, driving pipeline growth, reducing CAC payback, and expanding category leadership in key international markets.
An ardent believer that humans are what makes companies “AI first,” Rachel’s teams operationalized AI agents across marketing, BDR, and voice-of-customer programs, earning Simpro a 6Sense “AI Game Changer of the Year” award in 2025. Under her leadership, the company launched fully autonomous BDR agents, doubled organic opportunity creation through AI-powered content and SEO, and built a competitive moat around AI search visibility.
Previously, Rachel was CMO at Cart.com, where she unified six acquisitions under a single brand and pipeline strategy, resulting in a 30-point increase in pipeline attainment and a Forrester Return on Integration Award. Earlier in her career, she helped lead the rebranding of Magento into Adobe Commerce Cloud following its $1.68B acquisition, developing a GTM narrative that supported Adobe’s enterprise cloud ambitions.
Rachel has also held VP and Director roles at Confluent (IPO, 2021), Adobe, Oracle, and 3M. She is known for aligning GTM strategy with EBITDA outcomes, scaling revenue engines across NA, EMEA, and APAC, and building high-performing teams. An advocate for account-based marketing and partner ecosystems, she brings operational depth in campaign architecture, web CRO, RevTech, and M&A integration.
Rachel holds an MBA from the University of Texas at Austin and a BA from St. Edward’s University. She lives in Austin, TX with her family. Outside of work, you’ll find her fly fishing, competing at horse shows, or chasing after her two spirited children. As a lifelong outdoorswoman, she also serves on the board of the Fabien Cousteau Ocean Learning Center.
Chief Strategy & Development Officer
Chief Strategy & Development Officer
Michael Wilczak leads Demandbase’s growth strategy and partner ecosystem, drawing on 20 years of success building market-leading technology companies. For 8+ years prior to joining Demandbase, Mike was an executive at iCIMS where he led product, acquisitions, ecosystem, and strategy. During that time, iCIMS grew 10x and valuation grew more than 25x through a combination of organic growth, investments in new products, add-on acquisitions, and strategic go-to-market partnerships.
Prior to iCIMS, Mike was an executive at Wipro where he led the global growth of the company's IT and business process outsourcing business into Europe, India, Asia, and Australia. He joined Wipro through the acquisition of Infocrossing, where he spent 7 years driving strategy, acquisitions, partnerships, and investor relations, and led the company's software business. At the time of the transaction, Wipro's acquisition of Infocrossing represented the largest acquisition of a US-based company by an India-based multinational.
Mike is an active board director for other technology companies, and he’s passionate about volunteering with organizations that provide young adults with developmental disabilities an opportunity to build marketable skills. He is married to his college sweetheart, Elle. They have three sons (Tyler, Alec, and Evan) and three dogs (Pippa, Chicken, and Daisy). He lives in New Jersey and Florida.
Chief Revenue Officer
Chief Revenue Officer
Greg Philiotis is the Chief Revenue Officer (CRO) at Demandbase, bringing over 30 years of experience in scaling revenue and driving growth across global teams. In his role, he oversees revenue-generating functions, including sales and customer experience, aligning strategy with execution to support the company’s next phase of success.
Prior to joining Demandbase, Greg served as CRO at Varicent, where he played a pivotal role in accelerating the company’s market expansion. Earlier in his career, he spearheaded the growth of CallidusCloud’s Financial Services practice, increasing revenue by 20X in just four years. At Medallia, he led the international business to triple its scale—from $55 million to $170 million within 3.5 years—underscoring his ability to drive transformative growth and establish a strong global footprint while based in London, UK.
Greg holds an MBA from Northern Illinois University and a Bachelor of Economics from the University of Illinois Urbana-Champaign. His extensive experience and proven leadership in the enterprise software sector make him a valuable asset to Demandbase as the company continues to innovate and transform the way B2B organizations go to market.
Chief Financial Officer
Chief Financial Officer
Emily Weigand is the Chief Financial Officer of Demandbase, the pipeline AI platform leader, where she brings a rare blend of financial acumen, operational expertise, and deep industry knowledge to help drive the company’s next phase of growth.
Emily has spent her career at the intersection of finance, go-to-market strategy, and technology. Most recently, she served as CFO of People.ai, where she gained hands-on experience in the revenue intelligence and GTM technology ecosystem, a space she knows inside and out. Her background also includes leadership roles at Palo Alto Networks, Qualys, TiVo, and Anaplan, giving her extensive experience guiding companies through every stage of the growth journey.
In addition to her financial leadership, Emily has overseen Revenue Operations at scale, equipping her with a strong understanding of the levers that drive predictable and sustainable growth. She is passionate about combining data-driven decision-making with operational discipline to deliver meaningful impact.
Chief People Officer
Chief People Officer
Shanah brings 20 years of human resources experience spanning a variety of HR functions, industries, and company stages, most recently at NetApp where, as a member of the HR executive team, she led the Global HRBP, Employee Relations, and HR Operations teams and developed the foundations to a new performance culture.
Prior to NetApp, she spent close to five years at Twitter leading a Global HR Business Partner team, providing strategic partnership to members of the Executive Team, and leading the Global Talent Management function. During her tenure she helped lead the roll out of pay transparency, shepherded the organization through a remote-first cultural transformation, and led a full redesign of the Talent Development lifecycle, leveling framework, and role expectations.
Prior to Twitter, Shanah spent time in a variety of HRBP and compensation roles at Pinterest, Square (now Block), Sony Pictures Entertainment, NBCUniversal, and GE. She holds a Master's degree in Organizational Psychology from Columbia University and Bachelor's degree in Psychology from the University of Michigan (Go Blue!).
General Counsel
General Counsel
Andrew is the General Counsel of Demandbase. In his role, Andrew is responsible for the company's legal and compliance functions.
Prior to Demandbase, Andrew was the Vice President, AGC, and Head of US Legal at LiveRamp where he managed the US legal team and advised the company on mergers and acquisitions, commercial transactions, strategic initiatives, and product counseling. Before moving in-house, Andrew worked in the Capital Markets and general corporate groups of the New York offices of O'Melveny & Myers. While at O'Melveny, he spent time on secondment at Morgan Stanley assisting with leveraged finance, capital markets, and M&A.
Andrew holds a B.A. in Political Economy from UC Berkeley and received his J.D. from The George Washington University Law School. He holds a CIPP/US certification from the International Association of Privacy Professionals (IAPP).
CEO
CEO
Gabriel Rogol is the Chief Executive Officer of Demandbase. In his role, Rogol is responsible for fulfilling the company's mission of transforming how B2B companies go-to-market.
Since joining Demandbase in 2012, Rogol has been integral in setting the product and corporate strategy for the company. Throughout his two-plus decade career, Rogol has held leadership positions, including managing world-class customer service and sales teams at IDG and other leading publishers.
Rogol received his BA in Comparative Literature and Russian Language and Literature from Brown University.
Founder
Founder
Chris Golec founded Demandbase in 2006. Chris started his first company in the mid 90's to help large enterprises overcome the challenges purchasing and engineering groups faced in managing their global supplier base. After building significant momentum in the marketplace, Supplybase was acquired by i2 Technologies (ITWO) in 2000 as part of the largest software merger in history. Chris then started a consulting practice helping companies build and manage world-class demand generation operations.
The success of the practice evolved into Demandbase, with the vision of transforming the way B2B companies identify, reach, and convert new customers online. Prior to his success as a software entrepreneur, Chris spent 10 years with GE and DuPont in global marketing, sales, and engineering. He earned his B.S. in Chemical Engineering from Michigan State University and his MBA from Boston University.
Partner
Scale Venture Partners
Partner
Scale Venture Partners
Stacey Bishop is a Partner at Scale Venture Partners (ScaleVP), focusing on Software as a Service (SaaS) and Digital Marketing investments. In addition to Demandbase, Stacey also serves as a director of NComputing, and previously at Vitrue, prior to its acquisition by Oracle. In addition to sourcing Omniture and ExactTarget, Stacey advises many of ScaleVP’s other portfolio companies, including Box, HubSpot and DocuSign, Inc. Prior to joining ScaleVP in 1999, Stacey specialized in M&A within Bank of America’s Corporate Development Group. Stacey worked in equity research at Morgan Stanley and began her career as an account manager at Syntel, an IT services firm. Stacey holds an M.B.A. from Columbia Business School and a B.A. from University of Michigan.
Founding Partner
Sageview Capital, LP
Founding Partner
Sageview Capital, LP
Ned Gilhuly is a founding partner of Sageview Capital, LP, a private investment firm to provide growth capital to small and mid-sized companies in the technology, business services, and financial services sectors. Sageview Capital was established in 2006 and currently has over $1 billion in assets under management.
Ned has served on over 20 corporate boards and is currently a member of the board of directors of Alfresco, Avalara, Envivio, Exaro III, GoPro, and MetricStream, as well as Chairman of the Board of the Duke Management Company, and a member of the board of trustees of Duke University.
Prior to founding Sageview Capital, Ned spent 19 years at Kohlberg Kravis Roberts & Co (KKR), one of the world’s oldest and most experienced global private equity firms. Ned joined KKR in 1986 in San Francisco, became a partner in 1995, and from 1998 until 2004 he lived in London where he established and oversaw all aspects of KKR’s business in Europe. He also served on KKR’s Investment Committee from its inception in 2000 until his departure in 2005.
Before joining KKR, Ned received an M.B.A. (Arjay Miller Scholar) from the Graduate School of Business, Stanford University; worked in the mergers and acquisitions group of Merrill Lynch Capital Markets in New York; and graduated from Duke University with a B.A. (Magna Cum Laude) in History and Economics in 1982.
CFO Advisory Board Member
SVB Financial Group
CFO Advisory Board Member
SVB Financial Group
Steve Klei, a member of the Silicon Valley Bank CFO Advisory Board, is also the Chief Financial Officer of Kabam, a world leader in multi-player free-to-play mobile games. Steve’s expertise has shaped Kabam into a profitable company with a $1 billion valuation and $400 million in annualized revenue, a 10x growth from 2010. Prior to joining Kabam, Steve served as the CFO for several successful, high-growth SaaS-based companies, leading IPOs and acquisitions and creating more than $1 billion for shareholders. He has raised more than $600M in capital to fund growth over a dozen different times. Steve was the CFO at Jigsaw where he grew the company to a $175 million acquisition by Salesforce, which was one of the largest revenue multiples for SaaS M&A. Before that, he was consulting CFO at Xactly Corp., where he managed the acquisition of the company’s chief competitor in an all-stock transaction between the private companies. While at Zantaz, he grew the company exponentially in revenue to $125 million and then led a successful acquisition by Autonomy for over $400 million. He also led ProBusiness Services to an IPO and then acquisition by ADP for $500 million. Steve began his career at Ernst & Young and then served as the corporate controller of Esprit de Corp.
General Partner
Altos Ventures
General Partner
Altos Ventures
Anthony Lee is a General Partner of Altos Ventures, focusing on software and digital media investments. Anthony also currently serves as a Director of BrightEdge, Hooked Media Group, Kontagent, Koofers, MyERP, Netbase Solutions, Roblox, and Xignite. He was also a Director of GuardianEdge, which was acquired in 2010 by Symantec (SYMC). Before joining Altos Ventures, Anthony led marketing efforts for three start-up companies, including Evolve Software (Nasdaq:EVLV, later acquired by Oracle). Anthony began his career as a strategy consultant at McKinsey & Company and has published a national magazine. Anthony serves as Chairman of TechSoup Global, the world's largest non-profit distributor of computer software and hardware. He co-founded and co-chairs the C100, a network of top Canadian technology leaders dedicated to supporting Canadian entrepreneurs. Anthony is a term member of the Council on Foreign Relations and a charter member of the Pacific Council on International Policy. He is a founding member of the Full Circle Fund, a venture philanthropy group based in San Francisco.
Anthony received his MBA from Stanford University and earned a BA in Politics and Economics from Princeton University.
Founding Partner & Managing Director
Jackson Square Ventures
Founding Partner & Managing Director
Jackson Square Ventures
Bob Spinner is a founding partner and Managing Director of Jackson Square Ventures and brings two decades of high-technology business operational experience. Bob also works with CrownPeak Technology, Intacct, MarketLive, Vormetric, and YouSendIt. Bob has served in various operational capacities, including CEO, worldwide sales, technical sales support, software programming, database design, and private and public fundraising. While at Sigma, Bob has helped a number of the firm's portfolio companies expand operations, build management teams, and increase revenues. Bob's technology focus areas include enterprise applications software, e-commerce, and software as a service.
Prior to joining Sigma, Bob was President and CEO of Extensity. During his tenure, Extensity grew from $1 million to $25 million while raising money through private funding and an IPO. In March of 2003, Extensity was sold to GEAC. Prior to Extensity, Bob was Senior Vice President of Worldwide Sales and International Operations at Clarify, a leading provider of integrated CRM solutions, where he grew the company from $5 million to $140 million in revenue while managing a worldwide organization of 260 professionals. Earlier in his career, Bob served in expanding roles at Sybase, including working as the director of one of Sybase's most successful regions, and held technical roles at ADR and Chevron, including sales engineer, programmer, and database administrator.
Bob received his B.A. in Mathematics from Washington University.
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