Gareth Noonan on the State of B2B Advertising Report
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Shownotes
Listen in as Kelly Hopping and Gareth Noonan, GM of Advertising at Demandbase, take a deep dive into the 2024 State of B2B Advertising Report. In this conversation, they explore the report findings, including the evolving role of account-based marketing to the game-changing impact of AI, automation and privacy-first strategies. Their conversation focuses on the go-to-market tactics that matter the most including the rise and impact of B2B influencers, how privacy-forward advertising will become the new normal, the impact of LinkedIn and display ads and how the manual ad era is over. To download the report, visit here.
About the guest
Gareth Noonan is an accomplished General Manager at Demandbase, recognized for spearheading international cross-functional teams in Sales, CX, and Operations. With a track record of steering business units to generate over $150M in revenue, Gareth’s proficiency extends to Programmatic Strategy, Operations, Sales, Business Development, and Product management. He’s an expert in mobile app and desktop video, OTT, native, and display advertising across all screens.
