Based on insights from 300+ global marketers, this comprehensive study reveals the exact strategies that separate leading ABM programs from the rest. The report provides detailed insights into seven core competencies, practical implementation frameworks, and a clear roadmap for elevating ABM from a marketing tactic to a comprehensive growth strategy.
You’ll learn how successful organizations are leveraging organizational alignment, advanced customer data platforms, and emerging AI technologies to transform their marketing results.
Whether you’re optimizing an existing program or building a new one, this research delivers the actionable insights needed to drive exceptional B2B marketing performance in 2024 and beyond.
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