The Hottest Thing Since ABM

Buying Groups are the new foundation of modern GTM

B2B buying is a team sport with 6-10 players. Yet, much of the B2B universe is still targeting individual leads or using overly broad account-based tactics. Just as in the old Goldilocks story, leads are too narrow and accounts are too broad, but buying groups are “just right.” As the trailblazers of account-based marketing, Demandbase is once again at the forefront, applying years of experience with B2B data and machine learning to lead the way with Demandbase buying groups — the next big thing in B2B.