Account-Based Digital Advertising
Adtech to Uplevel Your Account-Based Strategy
Reach and engage the right people, in the right accounts, when they’re ready to buy – without any wasted spend.
Demandbase One™ for B2B Advertising
Most ad tech is built for individual consumers—focused on reach, clicks, and quick e-commerce sales. Our demand-side platform (DSP) is built differently. Designed specifically for B2B, it’s built for complex sales, bigger buying teams, and longer cycles.
What sets us apart? Demandbase layers intent data with people-based targeting, so you’re always bidding on the right individuals within your target accounts—maximizing the impact of your ad spend.
One size fits you
No two marketing teams are the same, so why settle for one-size-fits-all tech? Demandbase’s ad platform is built to flex with your unique ABM strategy.
- Designed to be as simple or as complex as your needs – scaling with you as your business grows.
- Built on a deep B2B dataset, including intent signals, that layer with your first-party data to unlock precise account targeting.
- Connects valuable intent signals with existing workflows to support consistent cross-channel segmentation and activation.
Choosing the right adtech partner
Choosing the right tech partner isn’t just about features and functionalities—it’s about the little details that make a BIG difference.
- We take brand safety very seriously and will only serve impressions on 5,000 high-quality, vetted sites that we know your targets will be visiting.
- Demandbase makes it easy to build strategic ad campaigns that perform–or you can work with specialized account management teams that take your advertising to the next level.
- With our participation in W3C, a dedicated privacy team, and proven expertise in IP identification, we’re ready for a cookie-less future—while keeping privacy front and center.
Target the right people in the right accounts
Maximize impact and minimize wasted spend with more precise and efficient targeting powered by Demandbase Account Intelligence.
- Make sure every dollar goes to the right person within your target accounts with people-based targeting and buying groups.
- Spot intent before they even touch your site, powered by the trillions of signals we process monthly.
- Push your pipeline forward with dynamic ads and personalized messaging that align with every buying stage.
Discover the power of B2B bidding technology
You’re leaving money (and insights) on the table if you’re using adtech that can’t bid based on user and account intent.
- Maximize performance with AI-powered campaigns and smart bidding—no more babysitting your ads.
- Spend the right amount on each impression by prioritizing buyers who are ready to purchase, adjusting your bids based on high, medium, or low intent.
- Optimize ad frequency to balance impressions across accounts and prevent larger accounts from draining your budget.
Unlock campaign insights and impact
Don’t settle for surface-level campaign metrics. B2B requires complete transparency in performance.
- Review account engagement, lift, and how campaign influence is accelerating accounts through the buying journey.
- See which job levels and departments are interacting with your ads, including known contacts.
- Review ad creative performance, allowing you to replicate the more successful strategies.
Reach your target accounts across multiple advertising channels
A multi-channel approach to advertising is always the best route.
- Launch display, retargeting, native, and video campaigns
- Bring web-based intent to connected TV advertising
- Sync advertising audiences to LinkedIn, Facebook, Twitter, Instagram, Adobe, Bing, Google, and YouTube
Listen to your G2 friends
Learn more about what you get with Demandbase One™.
Focus on Accounts
Because B2B is all about accounts. Not leads.
Give Sales All the Intelligence
Insights to identify and contact key decision makers.
Discover Buying Intent Early
Identify when an account is interested.
Find and Prioritize Accounts
Spot accounts with predictive models that tell you why.
Advertise Across Channels
Drive awareness with advertising built for B2B.
Personalize Web Experiences
Personalize your website for maximum relevance.
Orchestrate Channels at Scale
Account-based automation that drives efficiency.
Measure Account Analytics
Report on what matters with account-based analytics.
Get Smarter Data for Smarter Decisions
Add intelligence into apps, data lakes and warehouses.
Related Resources
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Your B2B campaigns deserve more
With Demandbase, you’ll target the right accounts, optimize every impression, and drive measurable growth. Ready to make every impression count?