In the Lab with DB: Maximizing Your ROI with Demandbase

A Practical Playbook for Marketers

Time to boost your marketing efforts, minimize waste, and accelerate growth!

Whether you’re brand new to Demandbase or a bonafide power user, this hands-on customer lab is for you.

Join our very own marketers as they share how our team leverages the platform daily to maximize ROI.

We’ll provide actionable tips, best practices, and real-life use cases that you can implement now to be more effective with Demandbase One™.

Watch the lab and learn how to:

Target the right accounts and people to hit your pipeline goals
Use intent and engagement to progress opportunities
Orchestrate your programs and enrich your data across systems, with automation
Enable your sales team with account and people insights to help them prioritize and close business faster
Set metrics and goals that allow you to track your program’s success

Speakers

Jessie Goodrum
Senior Customer Lifecycle Marketing Manager, Demandbase

Ashley Long
GTM Operations and Forecasting Director, Demandbase

Rethinking ABM: Why B2B Marketing Needs a Radical Reboot in 2025

January 22, 2025 — Virtual

As we step into 2025, it’s clear that B2B marketing is evolving rapidly, and account-based marketing (ABM) is at the forefront of this transformation. ABM will encompass all demand generation, making it imperative for organizations to scale account-based strategies across every aspect of B2B marketing. Join this interactive webinar with guest speaker Kelvin Gee, Principal…