How Workday aligns sales and marketing with best-in-class ABX

Join industry leaders for a one-of-a-kind webinar where you’ll learn from Matthew Miller, Global ABX Principal at Workday, and Carolyn Wellsfry Cheng, Director of Global ABX at Workday. They’re the masterminds behind Workday’s trailblazing ABX strategy and they’re ready to share their expertise with you!

What you’ll discover:

• Crafting highly personalized and targeted engagement strategies, ensuring every interaction adds value.
• Omni-channel engagement crafting conversations with accounts, ensuring consistent messaging across sales and marketing.
• Pilot programs and how they scaled ABM tactics achieving significant results.