In the Lab with DB: Beyond the Basics: Enhanced Strategies for Next-Level Advertising
In this actionable customer lab, Hannah Jordan, Senior Digital Marketing Manager at Demandbase, will share how to re-think your campaign audiences, employ an omnichannel approach, and measure the success of your efforts at every stage of the buying journey.
Watch the lab and learn how to:
- Create distinct differentiators for campaign audiences to optimize ad spend, refine messaging, and enhance user experience.
- Capture and nurture leads effectively with a multi-channel approach that includes display advertising, YouTube, LinkedIn, and Google ads.
- Leverage people-based advertising to target specific job functions and personas within accounts to increase ad relevance and engagement.
- Measure the effectiveness of your advertising campaigns across different stages of the buying journey, from brand awareness to retention.
Speakers
Hannah Jordan
Senior Digital Marketing Manager, Demandbase
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