B2BMX - Next level ABM - How to think about (and execute) ABM with limited resources

Everybody at your organization wants a piece of the ABM pie – but do you have the team, tools and resources to support and scale your strategy? Join Jenifer Walsh, VP, Demand Generation and Marketing Operations at GE Digital as she shares her story of supporting and enabling multiple business units, developing a 1:1 strategy and reporting on success. All without a deep toolbox.