How to Maximise your MarTech Stack for B2B Marketing Success
Recorded at the Martechopia event in London, Sophie Rausch, Head of Digital Marketing at Randstad Enterprise delves into strategies for streamlining and optimising martech efficiency. Explore how she is navigating resource limitations, ensuring a seamless ABM program relaunch through a strategic Demandbase partnership, and reshaping the martech stack for ultimate success.
You’ll learn:
- Martech stack overview: Explore Randstad Enterprise’s martech components and priorities for streamlining
- Efficiency amid limitations: Navigate resource constraints using technology for optimal performance
- ABM relaunch blueprint: Define essential processes and tech for a successful ABM program relaunch
- Strategic Demandbase alignment: Ensure success by aligning with Demandbase in the overall tech stack
Speakers
Sophie Rausch
Head of Digital Marketing, Randstad Enterprise
Paul Graves
CSM Team Lead, EMEA, Demandbase
Related content
12 Days of B2B Cheer
December 6-17, 2024 — VIRTUAL
Unlock exclusive B2B tools and tips for 12 days! From ABM workbooks to playbooks, boost your 2025 strategies with daily resources to drive revenue growth.
RevExec Exchange
December 10, 2024 — VIRTUAL
Join top CMOs and CSOs for candid monthly discussions on key marketing and sales topics. RSVP now for RevExec Exchange!
Salesforce’s Strategic GTM Playbook: Driving ABM Success
December 11, 2024 — Virtual
Join us for an illuminating session where Salesforce reveals how they transformed their GTM approach from broad market coverage to a highly targeted ABM powerhouse. Learn how Salesforce evolved from broad market targeting to a focused ABM approach that delivers results. We’ll share practical insights on: Identifying and activating the right target accounts Building effective…
Sales Development Success: A Sales-Exclusive Virtual User Group
December 12, 2024 — VIRTUAL
Connect with sales peers, share insights, and learn Demandbase best practices to boost sales effectiveness. Register for the Dec 12th virtual session!